DanAds and Operative have announced an expanded partnership

Danads and Operative streamline self-serve sales workflow for publisher and media owners in the cloud.

DanAds and Operative have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service sales tools, including automated media planning, billing, reconciliation and proposal automation. These tools will be integrated, creating a streamlined workflow for a self-service platform for buying Converged TV (combined Digital and Linear TV).

Through their self-serve platforms, DanAds connects advertisers and publishers in an automated ecosystem, eliminating manual processes and unlocking the full potential of user data monetization.

"At DanAds, our mission has always been to bring automation and efficiency to publishers, empowering them to navigate the evolving landscape of digital advertising. Collaborating with Operative on this cloud-based initiative is a natural progression of our shared commitment to interoperability and innovation. This partnership underscores our dedication to providing publishers with comprehensive solutions that seamlessly integrate product catalog, and sales workflow, ultimately streamlining their operations and driving growth."

"DanAds is a great partner and we are excited to work together to bring publishers a modern cloud-based revenue solution. In order to truly achieve convergence, publishers need to unify their advertising operations, and streamline workflow. With DanAds, we bring the power of self-service, enabling easy accessibility combined with the benefits of the AOS platform to help them achieve that goal,"

As part of this strategic partnership, Operative will be a Platinum sponsor and will also take center stage at the upcoming Self-Serve Summit 2023, powered by DanAds. The event is scheduled to take place on October 18 in New York City.