From right to left: DanAds Co-Founders Peo Persson and Istvan Beres alongside Advisory Board members Reza Malekzadgan and Anders Berglund, marking the launch of the company’s first Global Advisory Board.

Stockholm, Sweden – February 18, 2026 – DanAds, the world’s leading provider of self-serve advertising technology for publishers and brands, today announced the establishment of its first Global Advisory Board. The board brings together four leaders from the advertising, media, technology, and autonomous ad operations sectors: Bradley Epperson, Lauren Farber, Reza Malekzadgan and Anders Berglund. Their combined expertise will support DanAds’ strategic expansion and product innovation as the company continues to redefine the future of advertising.

The newly formed Advisory Board will provide guidance on global market strategy, commercial partnerships, Generative Media Intelligence and Predictive Yield Optimization – helping DanAds scale its advertising technology ecosystem across key markets in North America, Europe, and APAC.

Bradley Epperson is a veteran media and ad-tech executive with 25+ years of experience leading global ad operations, cross-platform monetization, and advanced advertising systems. His leadership spans AWS, NBC Universal, and Nexstar, where he helped scale multi-platform media and ad-tech infrastructures. His operational and platform expertise will guide DanAds’ continued growth and modernization.

Lauren Farber is an ad-tech operations and revenue optimization executive with more than 15 years of experience advising and supporting leading streaming and media companies, including Netflix, Roku, Hulu, and Disney. She brings a strategic, operator-led perspective on scaling ad-operations infrastructure, optimizing revenue models, and modernizing go-to-market and delivery workflows. As an advisor, Lauren will provide market-driven insight to help guide DanAds’ product strategy, platform evolution, and expansion across the streaming ecosystem.

Reza Malekzadgan appointed as Chairman of the Global Advisory Board, is a veteran strategy advisor and digital transformation architect. With a track record of scaling AI-driven business models across Europe and North America, Reza will oversee the board’s mission to integrate predictive intelligence and autonomous workflows into the DanAds core ecosystem. His leadership ensures DanAds remains the primary engine for AI-democratized advertising.

Anders Berglund is a senior business leader and growth strategist with a strong track record scaling technology companies. He has held senior roles at Google Sweden and Schibsted and now serves as CEO of Ortelius International AB. His expertise in strategy, go-to-market execution, digital transformation, and AI-driven business models will help shape DanAds’ future strategy and innovation efforts.

“We are thrilled to welcome such exceptional leaders to the DanAds Advisory Board,” said Istvan Beres and Peo Persson, Co-Founders of DanAds. “Their collective experience across technology, media, and advertising will be invaluable as we enter the next phase of our growth. With their guidance, we are poised to accelerate innovation, strengthen our market position, and continue empowering publishers and advertisers with transparent, efficient, self-serve solutions.”

The establishment of the Advisory Board marks a significant milestone in DanAds’ mission to transform the advertising industry by reducing operational friction, increasing revenue opportunities for publishers, and enabling advertisers of all sizes to access premium inventory with greater control and efficiency.

For more information, please visit www.danads.com.

About DanAds

DanAds is a leading Saas product company of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively. 

DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku and TripAdvisor. Learn more on www.DanAds.com  

Media Contact

Marie-Lou Penin, CMO – marie-lou.penin@danads.com