Peo Persson, Co-founder and CCO at DanAds, shares how the FreeWheel integration and AI-first approach are helping premium publishers unlock new revenue at scale.
Stockholm, Sweden – June 25, 2026 – DanAds Co-founder and CCO, Peo Persson, was recently featured in a Partner Spotlight interview on the FreeWheel blog, sharing how DanAds integration with FreeWheel Partner Portal is helping publishers move beyond legacy ad-sales models and what comes next.
The interview, conducted by Samir Wadhawan, Executive Director, Product Management at FreeWheel, explores the depth and direction of the DanAds integration with FreeWheel via the newly launched FreeWheel Partner Portal – a centralized hub enabling technology partners to build, test, and scale solutions for premium publishers across streaming and CTV environments.
Redefining Premium Monetization with AI
In the interview, Peo Persson outlines DanAds’ core mission: helping media owners move beyond legacy ad-sales models that rely on manual workflows and fragmented systems. DanAds builds AI-powered advertising and order-management infrastructure that enables publishers, broadcasters, and media owners to transform their advertising businesses into ed, self-serve, and AI-scalable operations, while maintaining full control over inventory, pricing, and brand value.
“The media owners that succeed in the next era of streaming advertising will not simply have the best inventory. They will have the most intelligent infrastructure behind it,” said Peo.
Central to DanAds’ vision is the role of AI not merely as a tool for optimization, but as a fundamental redesign of how advertising is bought, packaged, and activated. Persson describes a future where manual tasks – campaign setup, inventory matching, pacing, optimization, and reporting – are handled by intelligent, always-on systems powered by AI agents, predictive forecasting, and real-time decisioning.
Growing Premium CTV Revenue Without the Operational Overhead
DanAds was among the first partners to integrate with FreeWheel’s Partner Portal, announced in April 2026. In the interview, Peo Persson explains why the partnership represents a meaningful shift for the advertising world.
“The industry has spent too much time building disconnected point solutions around premium video and CTV,” said Persson. “What makes the FreeWheel Partner Portal so important is that it creates an ecosystem where ad-tech companies can work together and play to each other’s strengths.”
By integrating through the Partner Portal, DanAds’ self-serve and AI-powered capabilities can be deployed across FreeWheel’s publisher base faster and with far less operational overhead. Publishers gain access to scalable, individualized self-serve monetization for premium video and CTV inventory without sacrificing direct relationships, pricing integrity, or premium buying experiences.
The integration also addresses a broader industry challenge: as streaming and CTV scale faster than legacy operational models can support, publishers need infrastructure that is both flexible and interoperable. Partner Portal provides exactly that – a standardized environment for deploying AI-powered capabilities directly into media ecosystems.
Looking Ahead: Intelligent Advertising Ecosystems
Looking further ahead, Peo points to AI-driven RFP workflow orchestration, smarter inventory packaging, predictive optimization, and conversational interfaces as the next frontier – a future operating model for advertising that is far more autonomous than what the industry is used to today.
“We believe the next phase of adtech will be defined less by isolated tools and more by intelligent ecosystems,” said Persson. “The opportunity is not simply to automate existing workflows, but to fundamentally redesign how premium advertising is bought, packaged, optimized, and activated across streaming environments.”
The full interview is available on the FreeWheel blog.
About DanAds
DanAds is a leading SaaS company of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
DanAds was founded in 2013 by CEO Istvan Beres and CCO Peo Persson. Headquartered in Stockholm, with offices in New York, London, and Malmö, DanAds serves clients of all sizes on a global scale, including some of the world’s leading media companies across streaming, linear, digital, retail media, broadcasting, and DOOH.
Learn more at www.DanAds.com. For media inquiries, please contact: Marie-Lou Penin, CMO, marie-lou.penin@danads.com.Â