NEW YORK CITY, USA – January 5, 2025 – DanAds, the leading provider of self-serve advertising technology, today announced it has joined the Ad Context Protocol (AdCP) as a Founding Member. By joining the coalition in its early stages, DanAds reinforces its dedication to developing cutting-edge AI and agentic media solutions, positioning AdCP as the future infrastructure for a standardized, automated advertising ecosystem.
As the industry shifts toward “Agentic Advertising” – where AI agents autonomously plan, negotiate, and execute media buys – fragmentation remains a significant barrier. AdCP was established to solve this by providing a shared language and open standard that allows disparate systems to communicate seamlessly. DanAds’ participation as a Founding Member signals a commitment to ensuring that self-serve automation and publisher-direct monetization are central to this new industry standard.
“We see AdCP and Agentic Advertising not just as a trend, but as the inevitable industry standard for how media will be transacted in the future,” said Jeffrey Mayer, CPO at DanAds. “By joining as a Founding Member in these early stages, we are ensuring that our clients are ahead of the curve. We are building the rails for a world where AI doesn’t just assist in the process but actively manages the complexity of ad operations, freeing up humans to focus on strategy and creativity.”
DanAds has long been a pioneer in democratizing advertising through automation. Integrating with AdCP’s framework aligns perfectly with the company’s mission to empower publishers and brands with transparent, efficient, and scalable self-serve infrastructure.
“Since we started DanAds, our vision has always been to remove the friction between buyers and sellers,” said Istvan Beres and Peo Persson, Founders of DanAds, in a joint statement. “AdCP represents the next logical leap in that evolution. We are thrilled to join this coalition to help define the rules of engagement for agentic media, ensuring that openness and transparency remain at the heart of the advertising ecosystem.”
As AdCP continues to gain adoption, DanAds will work closely with other Founding Members to contribute to the protocol’s development, ensuring it addresses the real-world needs of publishers and advertisers navigating the AI-driven future.
About DanAds
DanAds is the leading provider of self-serve advertising technology, empowering publishers and brands to build their own walled gardens. The company’s white-label platform allows media owners to automate their ad sales, reduce operational costs, and capture new revenue from small and mid-sized businesses.