The new ad platform gives brands a unique opportunity to connect with Sweden’s most passionate sports audiences while directly supporting clubs and athletes.
Stockholm, Sweden – February 12 – Wimt is transforming the sports industry with the launch of its self-serve advertising platform, empowering brands to engage with highly passionate and dedicated sports communities in Sweden. Powered by DanAds, the Ad Manager platform offers a seamless and scalable solution for businesses looking to reach local and national sports fans.
Wimt’s advertising platform provides brands with direct access to some of Sweden’s most engaged sports communities, including SHL clubs and its singular cross country skiing community : XC Skiers Sweden with all the top XC skiers in Sweden. The self-serve process enables advertisers to create and launch campaigns in just five simple steps while tracking performance in real time. With precise audience segmentation tools, brands can target specific age groups, genders, and interest areas, ensuring maximum relevance. The platform also includes advanced frequency capping to control how often ads are displayed to individual users, optimizing campaign effectiveness.
“Working with DanAds has been a seamless experience, and their self-serve advertising technology has brought incredible efficiency to our platform. Brands can now connect with sports fans faster and more effectively, while ensuring the revenue they generate helps support athletes and clubs. This partnership is a win-win for advertisers and the sports community alike.” said Sebastian Lundgren, CEO at Wimt.
The revenue-sharing model is designed to benefit the sports industry, with a majority of ad revenue going directly to clubs and athletes. Advertisers can also integrate tracking pixels and UTM tags to measure engagement and conversions, providing valuable insights into user actions such as event registrations, contest participation, and other interactions.
Current advertisers on Wimt’s platform have experienced strong engagement and interaction rates, with an engagement rate of up to 5% and a click-through rate of up to 8%, surpassing industry standards. These results indicate high audience responsiveness and strong brand affinity among sports enthusiasts using Wimt.
“DanAds has always been about providing seamless and scalable self-serve advertising solutions, and our partnership with Wimt is a natural extension of that mission. By integrating our technology into Wimt’s platform, we are enabling brands to reach sports audiences more efficiently while ensuring ad revenue directly benefits clubs and athletes. This marks an important milestone in sports advertising, and we’re excited to see its impact.” said Peo Persson, CCO & Co-founder, DanAds.
Several well-known brands have already signed on to use the Wimt advertising platform, including Lyko, Intersport, ICA Sverige, EQPE, TriPoint, and Bredbandsval.
To mark the launch, Wimt is offering a 50% discount for advertisers who sign up before the end of the month. The promo code EARLYBIRD can be used at checkout, with a minimum spend of 5,000 SEK.
Advertisers interested in leveraging Wimt’s innovative platform can visit www.wimt.com for more details or to launch their first campaign today.
About DanAds
DanAds is a leading global partner of self-serve and automation advertising technology. The innovative ad solutions empower publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku and TripAdvisor as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Philips and SoundCloud.
Learn more on www.DanAds.com
For media inquiries, please contact:
Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com
About Wimt
Founded in 2022 in Stockholm by Sebastian Lundgren along with founder Fredrik Niemelä, Wimt is an innovative community platform in the sports sector. The app offers athletes, clubs and leagues, associations, and events a way to build their own communities and actively engage their supporters and sports creators in producing interactive content. This allows various sports entities to receive inbound content for their communities and increase engagement, while sports creators get the opportunity to publish their material directly to the target audiences of these sports entities, leveraging their reach.
With a vision to reshape the sports economy, Wimt aims to strengthen the bonds between supporters and sports entities through digital communities.
For media inquiries, please contact:
Matilde Delzanno, Business Operations Lead, matilde@wimt.com
