Creative Builder 2.0 has been released to the DanAds Core platform as of December 7th, 2023, and is now available for any clients who update to Core version 9.6.0
We proudly announce that Creative Builder 2.0 is now available on our Core platform!
Over the past six months, DanAds has collaborated closely with clients, engaging in brainstorming sessions, whiteboarding, redesigning, modifying, and redeveloping our Creative Builder 1.0 tool to fit their needs better. This feature significantly upgrades user experience with our creative templates and provides expanded functionality compared to the existing creative builder.
Creative Builder 2.0 is a complete redesign of the original Creative Builder tool, featuring an array of enhancements and new features.
The idea behind Creative Builder 2.0 is to streamline the user experience for advertisers by providing a comprehensive and intuitive platform for creating captivating ads. This overhaul aims to simplify the ad creation process while introducing powerful features to enhance creativity and customization. The focus is flexibility, efficiency, and a seamless user journey from template selection to final preview.
The primary objective of Creative Builder 2.0 is to provide advertisers with a revamped and user-friendly platform that simplifies the ad creation process. By removing unnecessary steps and introducing new features, we aim to empower advertisers to create high-quality and visually appealing ads with ease. The specific updates include:
- Streamlined Template Selection: Eliminate friction in the template selection process by removing the Radial selection and Next button.
- Enhanced Customization: An expanded accordion option for adding Impressions and Click Tracking Pixels, allowing advertisers to integrate tracking into their creatives seamlessly.
- Efficient Logo and Image Management: Simplify the process of adding or changing logos and images by incorporating galleries for both, providing users with a convenient way to manage their visual assets.
- Intuitive Background Customization: Enable users to change the background color effortlessly using the paint bucket icon and color slider or by entering a hex color or RGB value.
- Text Styling and Editing: The ability to edit text styling within individual ads, allowing users to customize font size and color for each text section (Title, Body, Call to Action).
- Preview Enhancements: Improve the preview experience with an Expand Image icon, giving users a quick and comprehensive preview of their creative.
- Revision Control: The ability to toggle and hide changes using the Eye icon, allowing users to compare the original ad with the updated version.
- Image Editing: A new cropping tool to improve image editing capabilities.
- Image Resolution: Improve the resolution, resulting in sharper and more detailed visuals, making the advertisement more visually appealing.
As of December 7th, 2023, clients can experience these advancements by updating Core version 9.6.0, unlocking a new digital advertising era of creativity and efficiency.
With this release, DanAds reaffirms its position as an industry leader by delivering a robust and user-friendly platform that empowers advertisers to unleash their creativity and achieve unparalleled results. We invite our clients to embrace this transformative upgrade, setting the stage for a future where digital advertising is practical, enjoyable, and intuitive.