For the second time, the DanAds I Summit is coming to Stockholm, Sweden, following its success in New York, USA.

STOCKHOLM, SE – March 12, 2026 – DanAds, the world leader in self-serve advertising technology, today announced the return of the DanAds | Summit 26 to Stockholm on April 15. Building on the momentum of previous years, the 2026 edition represents a significant expansion in scope, doubling its footprint to address the critical intersection of Artificial Intelligence and global market diversification.

Under the theme “The Autonomous Frontier,” the summit serves as the primary European hub for publishers, broadcasters, and retail media networks to navigate a landscape increasingly defined by AI-led automation. The event brings together voices from North America, Europe, MEA and APAC, providing a truly global perspective and fostering collaboration across markets that were previously siloed.

While previous years focused on the transition to self-serve, Summit 26 shifts the conversation toward Autonomous Advertising. As the industry matures, DanAds is leading the dialogue on how AI doesn’t just automate tasks but fundamentally scales revenue across diverse sectors including CTV, Retail Media, and global publishing.

“The 2026 Summit is a reflection of our own growth and the industry’s rapid sophistication,” said Istvan Beres, CEO and Co-founder of DanAds. “We are moving beyond the ‘why’ of automation and into the ‘how’ of AI-driven scale. This year’s event is larger and more focused, designed specifically for leaders who are ready to deploy AI as a core revenue driver rather than an experimental tool.”

Key strategic pillars for 2026:

  • AI & Agentic Workflows: Moving from static platforms to intelligent systems that predict advertiser intent and optimize yield in real-time.
  • Market Convergence: Strategies for unifying self-serve ecosystems across fragmented markets, from the complexities of European privacy standards to the high-growth APAC landscape.
  • The Rise of Retail Media: A dedicated track on how non-traditional publishers are leveraging DanAds technology to build high-margin ad businesses.

The summit will feature a curated selection of keynotes and roundtable discussions led by the architects of the modern ad stack. Participants will include senior executives from AWS, Corus, Philips TV4, and RTL AdAlliance, alongside technical visionaries who are redefining the Total TV and digital audio landscapes.

“The narrative of advertising has changed,” added Peo Persson, CCO and Co-founder. “Efficiency is now the baseline; intelligence is the differentiator. Summit 26 is where the world’s most influential media brands come to synchronize their AI strategies and ensure they are prepared for the next decade of market evolution.”

Registration for DanAds | Summit 26 is now open – Join our community!

–

About DanAds    

DanAds is a leading global provider of self-serve and automation advertising technology. The  innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively. 

DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Forbes, and APMC as well as some of the largest UGC (user-generated content) platforms and globally known brands such as TV4, Philips and TripAdvisor. 

Learn more on www.DanAds.com. 

For media inquiries, please contact: Marie-Lou Penin, CMO, marie-lou.penin@danads.com