DanAds released a new feature that allows advertisers to use their own first-party data to improve the targeting of their campaigns. We asked Peo Persson, DanAds co-founder and Product owner why this is so important for DanAds customers.
DanAds client, eBay, wants a piece of Amazon’s giant advertising business. Here’s how they’re betting on data to win over performance-obsessed advertisers.
Charles Wolrich, VP and General Manager @Hearst Data Studio, talks about their self-service platform and Data Studio.
OpenAd, a company co-owned by Fox, Viacom and NBCUniversal are launching self-serve to sell ads more like Google and Facebook.
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