DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.
June 10, 2024 – Cannes, France – DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This collaboration is set to enhance advertising opportunities within the media industry, delivering a complete and effective offering tailored to the unique needs of publishers and their advertisers.
Brand lift data captures the degree to which audiences exposed to a campaign are impacted across four key metrics – brand awareness, consideration, preference and buying intent.
Through this partnership, DanAds clients can offer their advertisers enhanced ROI data, including premium metrics. This comprehensive data enables advertisers to make more informed decisions and achieve better campaign outcomes.
“This partnership marks a significant milestone in the advertising industry, allowing advertisers and agencies of all sizes to measure the true impact of their campaigns,” said Peo Persson, Co-founder & CCO at DanAds. “By integrating Brand Metrics’ tools, we are empowering our users with data-driven insights that were previously inaccessible to many. This collaboration perfectly aligns with our commitment to automation, scalability, and self-service.”
Mikael Larsson, Chief Operating Officer at Brand Metrics, added, “We are excited to join forces with DanAds to offer comprehensive brand lift data through their innovative platform solutions. This partnership allows us to reach a wider audience, providing advertisers with the tools they need to understand and optimize their campaigns effectively. Together, we are transforming the advertising landscape by making high-quality brand lift measurement accessible to all.”
National World, the UK’s only local publisher to provide all customers with a comprehensive brand lift campaign report as standard, deploys this solution on their self-serve platform, National World Ad Manager. Their customers benefit from 19% greater brand lift compared to other news brand publishers. This partnership offers independent, state-of-the-art measurement of advertising effectiveness at each stage of the marketing funnel, helping advertisers create better strategies for future campaigns.
As two innovative Swedish companies, DanAds and Brand Metrics are united in our mission to empower advertisers/agencies and are currently at the French Riviera in Cannes, France, until June 20. If you are attending, feel free to connect with our teams to learn more about this exciting partnership and the innovative solutions we offer.
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing via marie-lou.penin@danads.com
About Brand Metrics
Brand Metrics delivers automated brand lift data at true scale, simply, inexpensively, and without 3rd party cookies. Commercial teams can prove the effectiveness of many more campaigns and use their brand lift data to help monetise their commercial proposition, whilst research teams can use their extensive metadata to demonstrate what really works. Brand Metrics is a SaaS platform, built for the digital advertising ecosystem with a benchmark database of 30,000+ campaigns, measured for world-leading publishers like New York Times, Newscorp, The Guardian, Financial Times, We Transfer, National World and many more.
For media inquiries, please contact: Sean Adams, Chief Marketing Officer via
sean@brandmetrics.com
DanAds has been re-certified for the latest version of ISO 27001:2022, passing with no non-conformities and no negative observations. The auditors stated, “This is the best transition to the new version seen so far.”
DanAds is the industry-leading provider of self-serve technology that connects publishers with advertisers of all sizes through a fully automated advertising platform. By offering clients their own branded platforms, they can significantly reduce manual administration and monetize their user data. This technology also enables ad buyers to accurately target audiences using first-party data from publishers’ and media owners’ platforms.
We are trusted by major publishers such as Paramount, Tripadvisor, and Roku. Handling large volumes of data we maintain the highest level of security which is critical for us, and we diligently ensure its integrity.
This certification, earned following a third-party audit of our data security and privacy protection processes, showcases DanAds’ exceptional information security standards and unwavering commitment to delivering the highest level of service to our clients.
DanAds will use SAS 360 Match to enhance advertising opportunities within the retail sector, providing a complete, effective offering designed to meet the unique needs of retailers and their advertisers.
June 5, 2024 – New York, USA – DanAds, a global leader in advertising technology, is excited to announce a new collaboration with SAS® advertising and marketing technology to transform advertising within the retail sector. This effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, offers an extensive suite of solutions that help organizations transform data into trusted decisions, including its fully independent, first-party ad server.
In the dynamic world of retail advertising, this offering will introduce a comprehensive ad monetization platform that will enable retailers to sell advertising inventory directly and efficiently. By uniting DanAds’ expertise in streamlined sales and order intake with SAS’ robust ad decisioning and delivery engine, the offering will cater to the nuanced demands of the retail industry.
“The powerful capabilities of SAS 360 Match combined with DanAds’ platform will set an exciting new precedent for what is possible in retail media, empowering retailers to unlock the full potential of their data and digital touchpoints,” said Scott Briggs, Commercial Strategy Manager at SAS.
“The collaboration utilizes DanAds’ innovative technology to equip retailers with the tools needed for automating and optimizing advertising operations. With SAS’ advanced decision engine, retailers will be able to access deeper insights and predictive analytics to refine their advertising strategies, ultimately driving better results and higher returns on investment.” added Johan Liljelund, Chief Information Officer of DanAds.
The DanAds and SAS collaboration will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com
DanAds is thrilled to announce its inclusion in AdExchanger’s prestigious 2024 Top 50 Programmatic Power Players list, marking another year of industry-leading innovation. This recognition underscores our commitment to advancing the advertising landscape.
Selection for this esteemed list involves a rigorous evaluation by AdExchanger editors, who assess hundreds of submissions. Criteria include the strength and breadth of service offerings, proven outcomes documented in case studies, and glowing client testimonials. DanAds has been distinguished not only for the widespread adoption of its self-serve advertising platforms but also for its strategic partnerships with industry giants such as TripAdvisor, Roku, Rogers Sports & Media, and McClatchy.
“It is an honor to once again be acknowledged as a frontrunner in the advertising industry. This accolade is a testament to our team’s hard work and dedication to excellence.”
Istvan Beres, CEO of DanAds, expressed his enthusiasm about the company’s continuous recognition
For those interested in experiencing DanAds’ innovative solutions firsthand, we invite you to book a demo at https://danads.com/contact-us/.
The new self-serve ad platform enhances advertiser opportunities to connect with Page Six’s audiences
March 14, 2024 – New York, USA – Page Six, the world leader in celebrity and entertainment news, announced today the launch of Page Six Ad Manager, a self-serve advertising platform powered by DanAds. This innovative tool serves as the gateway for advertisers and brands of all sizes to connect with Page Six’s audience of 25.4 millions engaged monthly visitors.
The new platform enables advertisers to reach Page Six readers directly, using easily accessible display and video ad placements.Geo and audience targeting capabilities make it simple for ad buyers to reach their desired audience. Page Six Ad Manager also offers advertisers the flexibility to easily upload their display or video creative and check out via credit card – no need for time-consuming invoices. Campaigns can go live in just two business days. Advertisers can also make real-time campaign optimizations and view reporting for full control and visibility.
“Page Six Ad Manager gives advertisers a direct route to connect with our audience and manage every facet of their advertising spend,” said Amanda Gomez, SVP of Revenue Operations and Ad Technology at the New York Post, Page Six’s parent company. “It offers functionalities like direct access to ad slots across our display and video inventory and immediate visibility into campaign performance, which makes it ideal for both new and established clients.”
“The collaboration between DanAds and Page Six opens up unparalleled opportunities for brands to reach their primary audience, thereby accelerating the expansion of local enterprises.” added Peo Persson, co-founder and CCO of DanAds. “This represents a major advancement in the field of local advertising. We are thrilled to be part of this innovative path forward.”
Learn more about Page Six Ad Manager and how it helps brands to create engaging campaigns. For a limited time, new advertisers can get $250 off a campaign spend of $1,000 with the code P6250.
About Page Six
Page Six, the New York Post’s renowned gossip column, is a world leader in celebrity and entertainment news. As a daily must-read for those who want to stay in the know, Page Six features breaking news and the inside scoop on the latest top stories. Page Six has evolved into its own iconic and powerful brand reaching audiences across all platforms including print, digital, podcasting, TV, video, and social. Learn more at https://pagesix.com/.
For Page Six Ad Manager inquiries, please contact: Jackie Jaramillo, Director of Ad Operations, jjaramillo@nypost.com
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing,
marie-lou.penin@danads.com
theScore announced the launch of its self-serve advertising platform, theScore Campaign Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access theScore’s extensive portfolio of digital content and streaming platforms. It was developed by DanAds, the world-leading provider of self-serve advertising technology.
Since its inception, theScore has consistently provided authentic and groundbreaking sports coverage, starting from its cable sports television roots over two decades ago. In 2005, theScore embarked on a significant transformation, launching its inaugural sports media app and marking the beginning of its evolution into a technology-centric, mobile-first entity. Today, the ‘theScore’ app stands as one of the premier mobile sports media platforms in North America, testament to the company’s enduring commitment to innovation and excellence in sports journalism.
For further information on theScore Campaign Manager and how it can empower your advertising strategy, please visit: https://campaignmanager.thescore.com/.
La Presse, the leading French-language newspaper in Quebec, is simplifying the advertising process for small and medium-sized businesses on its platform, enabling them to connect with its vast audience of millions of monthly readers.
Introduced on January 31, Atelier Direct La Presse represents a novel self-service advertising tool. This platform empowers advertisers to quickly launch marketing campaigns throughout the La Presse ecosystem with merely a few clicks, as stated by the company.
On this new platform, advertisers have the option to choose their desired ad format from two available types: a bespoke native format and standard banners (including big box and double big box). Following their selection, they can monitor performance metrics.
“Quebec represents a dynamic market for SMEs,” says Valérie Beauchesne, managing director, media solutions at La Presse. “And we are optimistic that this solution can meet their need for visibility and grants the benefit of partnering with credible and local media such as La Presse.” Beauchesne reports that nearly a hundred clients have either created profiles on the platform, or have already launched campaigns.
“It was important for us to simplify the campaign creation process and enhance its accessibility for people running SMEs (small and medium-sized enterprises), who often lack the time and resources to manage their marketing campaigns,” says Patrick Salois, VP, sales and operations, La Presse.
To learn more about their platform, visit: https://atelier-direct.lapresse.ca/
Creative Builder 2.0 has been released to the DanAds Core platform as of December 7th, 2023, and is now available for any clients who update to Core version 9.6.0
We proudly announce that Creative Builder 2.0 is now available on our Core platform!
Over the past six months, DanAds has collaborated closely with clients, engaging in brainstorming sessions, whiteboarding, redesigning, modifying, and redeveloping our Creative Builder 1.0 tool to fit their needs better. This feature significantly upgrades user experience with our creative templates and provides expanded functionality compared to the existing creative builder.
Creative Builder 2.0 is a complete redesign of the original Creative Builder tool, featuring an array of enhancements and new features.
The idea behind Creative Builder 2.0 is to streamline the user experience for advertisers by providing a comprehensive and intuitive platform for creating captivating ads. This overhaul aims to simplify the ad creation process while introducing powerful features to enhance creativity and customization. The focus is flexibility, efficiency, and a seamless user journey from template selection to final preview.
The primary objective of Creative Builder 2.0 is to provide advertisers with a revamped and user-friendly platform that simplifies the ad creation process. By removing unnecessary steps and introducing new features, we aim to empower advertisers to create high-quality and visually appealing ads with ease. The specific updates include:
- Streamlined Template Selection: Eliminate friction in the template selection process by removing the Radial selection and Next button.
- Enhanced Customization: An expanded accordion option for adding Impressions and Click Tracking Pixels, allowing advertisers to integrate tracking into their creatives seamlessly.
- Efficient Logo and Image Management: Simplify the process of adding or changing logos and images by incorporating galleries for both, providing users with a convenient way to manage their visual assets.
- Intuitive Background Customization: Enable users to change the background color effortlessly using the paint bucket icon and color slider or by entering a hex color or RGB value.
- Text Styling and Editing: The ability to edit text styling within individual ads, allowing users to customize font size and color for each text section (Title, Body, Call to Action).
- Preview Enhancements: Improve the preview experience with an Expand Image icon, giving users a quick and comprehensive preview of their creative.
- Revision Control: The ability to toggle and hide changes using the Eye icon, allowing users to compare the original ad with the updated version.
- Image Editing: A new cropping tool to improve image editing capabilities.
- Image Resolution: Improve the resolution, resulting in sharper and more detailed visuals, making the advertisement more visually appealing.
As of December 7th, 2023, clients can experience these advancements by updating Core version 9.6.0, unlocking a new digital advertising era of creativity and efficiency.
With this release, DanAds reaffirms its position as an industry leader by delivering a robust and user-friendly platform that empowers advertisers to unleash their creativity and achieve unparalleled results. We invite our clients to embrace this transformative upgrade, setting the stage for a future where digital advertising is practical, enjoyable, and intuitive.
Ready to amplify your self-serve advertising strategy? Visit our website for an in-depth look at our solutions, or reach out directly to discuss your platform’s potential.
Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying
DETROIT, MI and STOCKHOLM, Sweden – Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, today announce a partnership that provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure, offering comprehensive AI-generated creative production, transparent targeting and immediate distribution for their customers.
A disruptive and dynamic player in the advertising sector, Waymark leverages multiple generative AI models to effortlessly create professional, ready-to-air commercials in minutes with nothing more than a website URL. During 2023, their platform has been deployed across US and international broadcast, cable, CTV and radio networks including FOX TV stations, Spectrum Reach, Gray Television and Nine (Australia).
DanAds’ is at the forefront of self-serve ad automation technology. Their self-serve advertising infrastructure includes automated media planning, billing, reconciliation and proposal automation, eliminating the need for manual processes. DanAds provides end customers with the power of precise targeting that unlocks the full potential of user data monetization. Their global media clients include TripAdvisor, SoundCloud, Bloomberg, Zillow, Hearst and Dow Jones. Over the last decade, DanAds has earned its reputation as a premier self-serve advertising tech provider.
With this partnership, DanAds is incorporating Waymark’s AI system into its self-serve advertising platform as a plugin, allowing media firms the option to offer instantly generated, engaging commercials to advertisers as part of their campaign booking process. This seamless, all-in-one self-serve model cuts out costly resources and opens up a top-tier promotional channel to millions of businesses with a new level of convenience and flexibility.
“With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media,” said Waymark CEO Alex Perky-Stern. “Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the “Upload” button into a “Create” experience that activates and delight potential advertisers who want to get their product on air.”
Istvan Beres, Co-founder & CEO of DanAds, comments, “Together, DanAds and Waymark provide publishers and advertisers with a complete solution to achieve their shared objectives. Brands can efficiently deploy affordable video ads to targeted streaming audiences on a large scale, eliminating the complexities and costs associated with traditional video ad creation.”
“The partnership between DanAds and Waymark presents a valuable opportunity to deliver advanced and comprehensive support to local advertisers, addressing the growing demand for localized advertising across various industries, especially in CTV. This announcement introduces an innovative and robust option for prospective SMB advertisers to effortlessly purchase local ads, swiftly generate market-ready creative ad messages, and assess impact, all within a single platform,” adds Peo Persson, Co-founder & Head of Sales of DanAds.
About Waymark
Waymark is using creative AI to make professional video production easier than it’s ever been. The tech startup has combined multiple generative AI models to create an end-to-end video creation platform. With their tool, anyone who can type basic instructions can produce ready-to-air commercials fit for TV, streaming, and digital. Waymark works with a diverse array of clients: from small business to leading media enterprises who need to create stunning, agency-quality commercials for their companies and clients. https://waymark.com
About DanAds
DanAds is the leading self-serve and advertising automation provider, building self-serve advertising platforms that connect advertisers with publishers through an automated system. Our platforms enable publishers to reduce manual work and monetize user data, while providing advertisers with access to premium advertising space regardless of brand or budget. Founded in 2013 and headquartered in Stockholm, with offices in New York, London, Uzbekistan and Warsaw, we serve clients around the globe, including Tripadvisor, Roku, Philips, Outside and McClatchy. Learn more at www.danads.com
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing,
marie-lou.penin@danads.com
Outside Interactive, Inc. Announces Launch of New Self-Service Ad Manager Platform
Outside Interactive, Inc., the world’s premier destination for outdoor content and experiences, announced today the launch of Outside Ad Manager, a self-serve advertising platform powered by DanAds. This innovative tool serves as the gateway for brands to directly connect with Outside’s influential outdoor and active lifestyle audiences.
The launch of Outside Ad Manager follows the introduction of a suite of new-to-market advertising services and solutions from Outside including a new High Impact Skywalker ad unit and commercial enhancements in Outside’s live sports offering with the U.S. Ski and Snowboard World Cup Series. The new Ad Manager platform enables advertisers to reach high intent audiences across Outside’s network of brands with geo-targeting capabilities for display and video reach. Ad Manager offers partners flexibility to upload their own creative or leverage the in-tool creative builder. Either option allows campaigns to be live in less than 48 hours. The platform offers real-time campaign optimization and reporting for full control and visibility.
“Outside Ad Manager is an important investment that puts our partners in the driver’s seat. Outside reaches 80 million outdoor enthusiasts monthly and we want to make it seamless for businesses to engage with them. We value collaborating with brand partners of all sizes and this latest offering is evidence of our commitment to doing so beyond our other managed services”
Sharon Houghton
SVP Sales, Outside
The partnership between DanAds and Outside gives brands unprecedented access to their core customer base, catalyzing the growth of local businesses. This marks a significant leap forward in the outdoor advertising industry, and we’re excited to collaborate in this transformative journey.”
Peo Persson
Co-Founder, DanAds
Outside Ad Manager is available today at Outside-AdManager.com.
About Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and reward. Each month, Outside reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at OutsideOnline.com.
Contact: PR@outsideinc.com
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. Our innovative platform empowers publishers, advertisers to efficiently manage, optimize, and scale their advertising campaigns. We are committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
Contact: Marie-Lou Penin, Head of Marketing, at marie-lou.penin@danads.com