We are proud to announce that it has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players list again this year.
The prestigious Top 50 Programmatic Power Players list is compiled annually by AdExchanger, a leading media and events company that covers the advertising technology industry. The list recognizes the top providers in the digital marketing space, selected from hundreds of global submissions.
DanAds was chosen as one of the best of the best for its outstanding contributions to the programmatic advertising ecosystem. The company’s innovative solutions, cutting-edge technology, and exceptional customer service have earned it a well-deserved place on the Top 50 Programmatic Power Players list.
“We are thrilled to be recognized once again as one of the top providers in the digital marketing industry,” said Istvan Beres, CEO of DanAds. “We are honored to be included in such a prestigious list alongside other leading players in the field.”
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DanAds has joined forces with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. With DanAds’ expertise in advertising automation and self-serve technology, Prebid.org will receive resources to enhance its initiatives and create a more streamlined and transparent programmatic advertising environment.
Istvan Beres, CEO at DanAds, expressed his excitement about the partnership, stating that their platform was designed to help publishers monetize their content and data more efficiently. He believes that working with Prebid.org will further their mission of providing effective solutions for publishers.
DanAds has been honored with the prestigious Product of the Year award at #NABShow2023, the largest media, entertainment, and technology show in the world.
“This award is a remarkable testament to the tireless work and dedication of our team, and our unwavering commitment to delivering innovative and excellent solutions,” said the CEO of DanAds. “We are thrilled and proud to receive this recognition, especially as the show celebrates its 100th anniversary.”
The award recognizes DanAds’ innovative technology that has been praised for its ease of use, flexibility, and scalability. DanAds’ self-serve and ad automation solutions for publishers have been pushing the boundaries of what’s possible in the advertising industry.
“We couldn’t have achieved this without the support of our amazing investors, partners, and clients, who have been with us every step of the way,” said the CEO. “This award is not just for us, but for everyone who has helped us get here.”
DanAds has been a trailblazer in the advertising industry, providing publishers with innovative solutions that streamline operations and increase revenue. The company’s exceptional technology has set a new standard for the industry.
“We are excited to continue innovating and building for the future,” said the CEO. “This award is a great recognition of the hard work and dedication of our team, and we look forward to continuing to deliver exceptional solutions for our clients.”
DanAds would like to thank everyone who has supported the company on this journey, and looks forward to continuing to push the boundaries of what’s possible in the advertising industry.
SACRAMENTO, Calif. and STOCKHOLM, Sweden – Feb 21, 2023 — McClatchy, one of the largest media companies in the United States with over 80 million unique visitors, has unveiled two exciting new McClatchy Ad Manager features providing advertisers with next-level options via this self-service campaign platform. These updates – the ability to purchase both email and programmatic inventory from McClatchy’s one-stop shop—are offered as part of the publisher’s partnership with adtech firm DanAds.
With these additional product offerings, advertisers now have access to double opt-in email lists that ensure groups of users have chosen to receive marketing notifications, thereby increasing engagement and improving targeting data accuracy. Additionally, emails remain in the user’s inbox until they’re deleted, providing multiple opportunities for users to engage with an advertisement. This channel also offers the most space for creative copy of any digital advertising solution as the client has full control over the contents of the email.
This upgrade further enhances advertising capabilities for small- and medium-sized businesses. According to Jane Howard, Senior Vice President of Advertising at McClatchy, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.â€
On the programmatic side, advertisers will now have the ability to place ads on a curated list of 55,000+ trusted publisher sites, where placements are manually reviewed ensuring a positive user experience and reasonable numbers of ad placements per page. Advertisers will benefit from custom audience capabilities, allowing them to target exclusive audiences based on a number of criteria, including user online behavior, visits to real-world locations, and subscribership.
Additionally, audience targeting capabilities are improved by using segments from trusted data providers to reach new audiences. Peo Persson, Co-Founder and Executive Vice President of Sales at DanAds, said: “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting, and we’re very excited to see how advertisers engage with these new game-changing features.†Additionally, programmatic also offers the ability to serve native advertising, which mimics publisher content often leading to higher engagement than traditional display banner positions. With ongoing improvement planned as the platform continues to develop, McClatchy Ad Manager is positioned for continued growth as a leading self-service tool in the publishing industry and beyond.
About McClatchy
At McClatchy we live our mission of delivering high-quality journalism every day. The McClatchy name is synonymous with staying power, next-level resilience, and tenacious pursuit of stories that matter to our readers. In the process we’ve created connections solidifying our deeply-rooted commitment to the crucial role local journalism plays in our communities. We’ve extended our unique local and regional reach, relevance, and resources by forging strong partnerships fostering the creation of innovative, digital-forward solutions. It’s our privilege to serve–and engage with–over 80 million unique visitors who come to us first for their news and information. We’re the McClatchy media company. Covering local stories with national significance. Connect with us on social media @mcclatchy or at mcclatchy.com.
About DanAds
DanAds is an adtech provider, building self-serve advertising platforms that connect advertisers with publishers through an automated system. Our platforms enable publishers to reduce manual work and monetize user data, while providing advertisers with access to premium advertising space regardless of brand or budget. Founded in 2013 and headquartered in Stockholm, with offices in New York, London, and Warsaw, we serve clients around the globe, including The Washington Post, Bloomberg Media, Tripadvisor, Roku, Philips, and SoundCloud. Learn more at www.danads.com.
For further information please contact Marie-Lou Penin, Head of Marketing at DanAds, or Jane Howard, Senior Vice President of Advertising at McClatchy.
Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform
SANDPOINT, IDAHO and STOCKHOLM – February 13, 2023 – Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a partnership with DanAds, the Swedish ad tech company that delivers turn-key self-serve enablement for premium publishers. The partnership provides integrated outcomes-based measurement through the Kochava Publisher Suite for any publisher using DanAds to enable self-service media buying.
“The seamless integration between the DanAds self-serve system and Kochava Publisher’s Suite means that any publisher using DanAds for self-service enablement can now measure the outcomes from the media purchased,†said Jason Hicks, GM, Kochava’s Marketers Operating System (m/OS). “Driving performance marketing through premium publisher tools coupled with DanAds’ self-serve ad platform is a highly valuable asset for advertisers.â€
“The partnership is designed to serve our publishers, selling digital and video inventory through their DanAds self-serve platform. With this new structure, advertisers can select the conversion pixel measurement option in the booking process and easily add it to their website to see reports, and measure ROI on the actions taken by users who visit the page after clicking on an ad,†said Peo Persson, EVP Sales, DanAds.
Kochava and DanAds will celebrate the launch of the partnership later this week, February 14-16, 2023, at the annual Kochava Summit in Sandpoint, Idaho.
About Kochava
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating Systemâ„¢ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
About DanAdsÂ
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.
DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, Warsaw, and Amsterdam, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as The Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more at www.danads.com.
Media Contact:
Leslie Amadio
Director of Public Relations
lamadio@kochava.com
208.610.1650
Marie-Lou Penin
Marketing Activation Manager
marie-lou.penin@danads.com
+46 76 311 21 15
January 24, LONDON, UK. National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK.
Mark Hollinshead, COO of National World commented: “Self serve advertising is an evolutionary step in connecting advertisers to National World’s trusted news brands. This is a prime example of both the future-facing path we’re taking and our ongoing drive towards being truly customer-centric.”
The platform allows advertisers to place ads in front of National World’s audience of over 14 million unique monthly visitors, making it an effective way for businesses to reach their target audience and increase brand awareness. With the ability to target specific demographics, interests, and behaviours, via National World’s extensive 1st party data, advertisers can be sure that their ads are reaching the right people at the right time..
The launch is the latest move in National World’s commitment to invest in sustainable local and national publishing. The platform is built with the latest self-serve technology, which enables advertisers to have full control over their campaigns, and makes the process more efficient, faster and cost-effective. Within the platform, advertisers can easily create and launch campaigns, track their performance, and make adjustments in real-time, ensuring their ads are reaching the right audience and achieving the desired results.
National World’s Director of Digital Monetisation, Jade Power said, “National World Ad Manager will bring a new level of convenience and flexibility to our advertisers. We are committed to helping businesses of all sizes access our portfolio and reach their target audience, and this platform is a big step in the right direction.â€
“It has been important throughout that we build a platform that is simple to use and includes valuable tools for effective campaign performance. This is why we have included a wide range of rich audience targeting opportunities and brand lift reporting, all at an affordable price.”
National World Ad Manager went through extensive testing in recent months with local digital agencies. The reaction has been overwhelmingly positive. Elliott Gould, Senior Account Manager at Big Marketing said, “National World Ad Manager is easy to use and bound to become another tool in any forward thinking digital agency’s arsenal.â€
Istvan Beres, CEO and Co-Founder of DanAds, said: “We’re delighted to be able to combine our innovative technology with the trust and experience that National World brings to the table. We are strong believers in the importance of quality local news sources, and we’re committed to providing our clients with the tools they need to succeed in a rapidly-evolving digital landscape. I am confident that this new self-serve platform will be a game-changer for National World and their advertisers alike.â€
A key offer built into the platform is the availability of Brand Metric’s Brand Lift reports, providing extensive research on the effectiveness of campaigns across the marketing funnel at a far lower entry point than is normally available.
Sean Adams, Global Insights Director at Brand Metrics said: “Our mission at Brand Metrics is to democratise advertising effectiveness, turning brand lift data into a metric that is available to as many advertisers as possible. We have worked closely with National World over the last four years, helping them offer brand lift data to smaller advertisers, who would never normally have access to such information. Now, we are excited to see our partnership grow still further to support the launch of National World’s new self-serve platform and thereby provide even more advertisers with evidence of their campaign’s effectiveness.â€
The self-serve advertising platform powered by DanAds is now live and available for businesses to access. National World is committed to providing the best possible experience for its advertisers and is continuously working on improving the platform.
Stockholm, December 19 2022. DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organization Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ high level of information security and the company’s commitment to deliver the highest level of service to its clients.
DanAds connects ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. By providing clients with their own branded platforms, clients can dramatically reduce manual administration and monetize their own user data. In a cookieless world, this technology also allows ad buyers to target the right audiences through the insights derived by the first-party data on publishers’ and media owners’ platforms.
“Being able to provide our clients with advanced infrastructure also means handling large amounts of critical data. Therefore, the highest possible level of information security and quality is the core of our business. Since we work with some of the biggest publishers in the world, such as Tripadvisor, Newscorp and Roku, our product needs to be built on a bedrock of trust. We are glad to receive this certificate which complements our work on other fronts – both technically and organizationallyâ€, says Johan Liljelund, CTO and Managing Director US at DanAds.
– RSM Ad Manager, developed with DanAds, increases access to premium digital content for Canadian advertisers of all sizes -Â
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 TORONTO, ON (November 16, 2022) – Rogers Sports & Media (RSM) today announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms. It was developed by DanAds, the world-leading provider of self-serve advertising technology.
“We are making it even easier for small and medium-sized businesses to engage their customers through premium digital content and streaming services owned and represented by Rogers Sports & Media, including trusted brands like Sportsnet and SN NOW, Citytv, FX, TUBI, MLB.com and NHL.com, and Véro,†said Al Dark, Chief Revenue Officer, Rogers Sports & Media. “By leveraging our world-class media assets, RSM Ad Manager provides a seamless solution for marketers to maximize reach, frequency, and impact.â€
Across all platforms and channels, Rogers Sports & Media reaches 32 million Canadians every week, and serves over five billion digital impressions a year. With RSM Ad Manager, Rogers Sports & Media now offers advertising across its digital properties starting with budgets as low as $350. Click here to discover product options available to advertisers.
“We are proud to partner with RSM to bring self-serve advertising to a new sector of the Canadian business community,†DanAds Co-Founder and Executive Vice President of Sales Peo Persson explained. “This technology allows SMEs to access premium advertising space in environments that offer brand safety and unlocks a new community of advertisers for publishers.â€
RSM Ad Manager is now available for use and interested advertisers may begin purchasing ad space at grow.rogerssportsandmedia.com.
According to Adam P., a Portfolio Manager who participated in beta testing the platform, “RSM Ad Manager had easy-to-use steps for customizing my campaign. I like how easily I could pick my target, set my budget and upload my ad creative. I can even monitor the progress of my campaign in real time.â€
Learn more about Rogers Sports & Media’s properties at www.rogerssportsandmedia.com, and visit www.danads.com to explore more of the self-serve advertising movement.
About Rogers Sports & Media
Rogers Sports & Media is a diverse sports and content company that engages more than 32 million Canadians each week. The company’s multimedia offerings include 54 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events.  Rogers Sports & Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports network, and the Blue Jays – Canada’s only Major League Baseball team.  Rogers Sports & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersSportsandMedia.com.
Today, McClatchy, one of the largest media companies in the United States with over 80 million unique visitors, announced its partnership with DanAds, in developing McClatchy Ad Manager, a new self-service platform for advertisers that has launched initially in select markets with more to follow soon.
During the past year McClatchy has expedited its quest for fully-integrated marketing solutions, setting the goal of developing innovative digital platforms streamlining its business processes. The just-released McClatchy Ad Manager supports that goal by providing advertisers with access to premium ad space for McClatchy’s numerous news and information sites via a one-stop-shop environment.
As a digital-forward tool, the McClatchy Ad Manager is a customizable and automated solution simplifying and upleveling the ad buying process. By utilizing this centralized marketplace small- and medium-sized businesses can now fully harness the power of local marketing that also speaks to a national audience. It simultaneously offers advertisers expanded coverage and full autonomy over their buying process.
“Our Ad Manager platform allows advertisers to reach a larger, targeted audience and control all aspects of their advertising budget,†said Jane Howard, Senior VP of Advertising at McClatchy. “With features like real-time campaign reporting, instant access to ad placements and brand-safe content alignment, it’s a holistic approach to marketing that is perfect for new and existing customers.â€
Building upon DanAds’ leading technology, the McClatchy Ad Manager will give advertisers immediate access to McClatchy’s 50+ dynamic brands in both the print and digital spaces which includes premier local news coverage from The Sacramento Bee, The Kansas City Star, and The Charlotte Observer along with The Fort Worth Star-Telegram, The Raleigh News & Observer, and more.
Learn more about the McClatchy Ad Manager, and how it will help you create engaging campaigns across multiple platforms.
About McClatchy
At McClatchy we live our mission of delivering high-quality journalism every day. The McClatchy name is synonymous with staying power, next-level resilience, and tenacious pursuit of stories that matter to our readers. In the process we’ve created connections solidifying our deeply-rooted commitment to the crucial role local journalism plays in our communities. We’ve extended our unique local and regional reach, relevance, and resources by forging strong partnerships fostering the creation of innovative, digital-forward solutions. It’s our privilege to serve–and engage with–over 80 million unique visitors who come to us first for their news and information. We’re the McClatchy news organization. Moving Forward. Faster. Connect with us on social media or at mcclatchy.com.
About DanAds
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.
DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, and Warsaw, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as The Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more on www.DanAds.com.
DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites.
Aflorithmic integrated with DanAds already one year ago, making its unique API.audio part of DanAds tech layer. The tool empowers companies to automate cost-effective audio production with synthetic voices and specifically designed ad sound templates. Users simply write a script, choose from their favourite voices to convert the text to speech, and add a sound design as well as AI-powered quality optimisation. The result is a professional-sounding, ready to to be published audio ad – created in just seconds.
Normally, publishing ad campaigns on publisher websites is done via demand side platforms (DSP), which offer clients a range of publishers and takes a large cut of the earned revenue. With DanAds, however, clients are able to keep a larger portion of their income by cutting out the middleman. Brands can now build their own audio ads in seconds when creating a campaign, and then publish it directly on a publisher’s website. DanAds publishing partners include the Washington Post, Bloomberg Media, and The Atlantic.
Not only are audio ads fast and cost-efficient to make with Aflorithmic’s tech, they power hyper-fresh, dynamic marketing campaigns. Brands have greater flexibility to launch new ads when they have a new feature, competition or want to test a different marketing strategy. Both larger brands and smaller companies benefit significantly from this agility and greater scope to be creative, plus reach the millions of people who read a publisher’s content every month in a single process.
“The ability to create entire audio ads from scratch in just a few minutes is a true game changer for the advertising sector.†says Timo P Kunz, co-founder and CEO of Aflorithmic. “For the first time, companies can write, produce, and publish audio ad campaigns in a single process.â€
“Our vision has always been to make advertising more accessible to a greater number of businesses. Aflorithmic’s text-to-audio technology fits perfectly with this goal and will allow advertisers of all sizes to get started with audio, one of the fastest growing channels. We’re looking forward to seeing the new opportunities it generates for our clients and partners!†says Peo Persson, co-founder and head of sales at DanAds.