DanAds will be co-hosting the event “Zeus Prime: Breaking new ground within self-serve advertising” together with Digital Content Next (DCN). DanAds’ CTO Johan Liljelund (recently profiled in Dagens Media) will be joined by Jarrod Dicker, VP of Commercial at the Washington Post. Dicker is also the founder of R.E.D., the Post’s research experimentation and development lab and Zeus, The Post’s advertising software-as-a-service arm.
Johan and Jarrod will be letting you in on the thoughts and structure on The Washington Post’s latest initiative “Zeus Prime”, which will open up doors for a large number of local publishers across the US.
The session takes place on Thursday, June 3, as part of month-long series of weekly virtual events available exclusively to DCN members. Make sure to register your attendance in advance!
