HELLO & WELCOME!
DanAds International AB (“Company” or “We”) is a digital advertising technology company that operates a “self-self” media buying platform (“Platform”) powering the sales and advertising of some of the world’s leading brands and publishers.
We also respect and value the privacy of your data, and are committed to protecting it in the manner and means set forth in this Privacy Notice (“Notice”). This Notice will explain how We collect, use, share, and store any personal information you share with the Company via dands.com (“Website”). This Notice does not apply to the Platform as We provide it to our customers, as the Platform is operated in accordance with the privacy policies and practices of our customers.
Therefore, this Notice applies to information we collect:
It does not apply to information collected by:
Please read this Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policies contained in this Notice. This Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the notice periodically for updates.f
What Kind of Information Do We Collect About You & How?
We collect several types of information from and about users of our Website, including information:
We collect this information:
Information You Provide to Us
The information we collect on or through our Website may include:
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). This website does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
The information we collect automatically may include personal information, we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
The technologies we use for this automatic data collection may include:
Pixels. Pages of our Website and our emails may contain small electronic files known as pixels that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
Cookies | Domain | Description | Duration | Type |
_lfa | .danads.com | This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address. | 1 year | Necessary |
__hssrc | .danads.com | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. | session | Necessary |
__hssc | .danads.com | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. | 30 minutes | Necessary |
elementor | danads.com | The website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time. | never | Necessary |
Cookies | Domain | Description | Duration | Type |
_ga | .danads.com | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. | 1 year 1 month 4 days | Analytics |
_gid | .danads.com | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. | 1 day | Analytics |
_gat_UA-* | .danads.com | Google Analytics sets this cookie for user behaviour tracking. | 1 minute | Analytics |
_ga_* | .danads.com | Google Analytics sets this cookie to store and count page views. | 1 year 1 month 4 days | Analytics |
ln_or | danads.com | Linkedin sets this cookie to registers statistical data on users’ behaviour on the website for internal analytics. | 1 day | Analytics |
_gcl_au | .danads.com | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. | 3 months | Analytics |
_hjFirstSeen | .danads.com | Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user. | 30 minutes | Analytics |
__hstc | .danads.com | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 5 months 27 days | Analytics |
hubspotutk | .danads.com | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. | 5 months 27 days | Analytics |
Cookies | Domain | Description | Duration | Type |
Li_gc | .linkedin.com | Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. | 5 months 27 days | Functional |
lidc | .linkedin.com | LinkedIn sets the lidc cookie to facilitate data center selection. | 1 day | Functional |
_hjIncludedInPageviewSample | danads.com | Hotjar sets this cookie to check whether a user is included in the data sampling defined by the site’s pageview limit. | 2 minutes | Functional |
_hjAbsoluteSessionInProgress | .danads.com | Hotjar sets this cookie to detect a user’s first pageview session, which is a True/False flag set by the cookie. | 30 minutes | Functional |
__cf_bm | .hubspot.com | Cloudflare set the cookie to support Cloudflare Bot Management. | 30 minutes | Functional |
bcookie | .linkedin.com | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. | 1 year | Advertisement |
test_cookie | .doubleclick.net | doubleclick.net sets this cookie to determine if the user’s browser supports cookies. | 15 minutes | Advertisement |
| Cookies | Domain | Description | Duration | Type |
_hjSessionUser_2524394 | .danads.com | No description | 1 year | Other |
| _hjIncludedInSessionSample_2524394 | .d anads.com | No description | 2 minutes | Other |
| _hjSession_2524394 | .danads.com | No description | 30 minutes | Other |
How Do We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data.
Disclosure of Your Information
We may disclose aggregated and anonymous information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described in this Privacy Notice:
We may also disclose your personal information:
Your Data, Your Choice
We believe you should be in control of the data you provide to us. Therefore, we strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms and tools to provide you with control over how your information is collected and used:
We do not control third parties’ collection or use of your information to serve interest-based advertising, including the advertising practices and date privacy policies of our customers. However these third parties may provide you with ways to choose not to have your information collected or used in this way.
You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website, or Digital Advertising Alliance’s (“DAA”) website.
Users in Europe may opt-out via the European DAA website here.
All other users may utilize Your AdChoices here.
Residents of certain states of the United States, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.
Customer Data
The Platform service enables our customers to create unique advertising content that can be delivered to their chosen audience through a variety of third-party channels. We do not select or deliver advertisements to individuals, nor do we track or create profiles of individual user behavior. The delivery of our customers’ ads are controlled by the advertising practices of these third-party channels. We have designed our Platform services to minimize the amount of personally identifiable data we collect and use, if any. In most instances, we do not collect or process any personal data from or about our customers’ end users. In some limited circumstances, depending on the features and functionality of the Platform service employed by our customers, we may collect certain usage and device information automatically from the browsers or devices of individuals that interact with our service through our customers (to the extent we collect this information, we refer to it as “Customer Data”). Customer Data is owned and controlled by our customers. We do not collect, process, use or disclose Customer Data except as authorized and required by our customers and as provided for in our agreements with our customers. If you have questions about advertising you receive from one of our Customers, please review that Customer’s own privacy policy or notice and contact the Customer if you have questions about how your personal information is collected and used by the Customer’s website or service. You may also be able to control your advertising settings through third-party social media sites.
Accessing and Correcting Your Information
You can review and change your personal information by requesting access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Your United States Privacy Rights
US State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. To learn more about California residents’ privacy rights, visit our CCPA Notice here. https://oag.ca.gov/privacy/ccpa.
Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to:
Colorado, Connecticut, and Virginia also provide their state residents with rights to:
To exercise any of these rights please submit a request by e-mail at privacy@danads.se .
Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request by e-mail at privacy@danads.se . However, please know we do not currently sell data triggering that statute’s opt-out requirements.
Your European Union and UK Privacy Rights
Legal Basis for Processing Your Personal Data
We rely on the following legal grounds to process your personal information:
Consent. We may use your personal data as described in this Privacy Notice subject to your consent. To withdraw your consent, please submit a request through our data access request portal and web-form here, or e-mail us at privacy@danads.se.
Performance of a contract. We collect and use your personal information to enter into an agreement with you or to perform under an agreement that you have with us.
Legitimate interests. We may use your personal information for our legitimate interests to provide our Platform services and to improve our Platform services and the content on the Web Site.
Compliance with Legal Obligations. We may use your personal information as necessary to comply with our legal obligations.
Your EU Privacy Rights
Residents of the European Union have certain rights surrounding the collection and use of their data, and We strive to honor those rights. Such rights include:
International data transfers
Company’s Platform and services are operated and managed on some servers in the United States. However, as a digital media services company, We operate worldwide. Therefore, in some circumstances, we may transfer data internationally to servers in other locations for functional or logistical purposes. In such cases, transfers we engage in are compliant with the laws of that region, including the European General Data Protection Regulation (GDPR). Specifically, we contractually ensure the appropriate legal protections are in place when we transfer data outside of the EEA to the United Kingdom (UK), Switzerland, or any other country, as provided for under European data protection legislation. We employ technical measures, and legal measures, such as the Standard Contractual Clauses (SCC), which are approved by the European Commission.
Under the UK-GDPR, individuals can exercise: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object to processing; the rights in relation to automated decision making and profiling
Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@danads.se.
Data Security & Retention
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
We retain the personal data we collect for as long as reasonably necessary to fulfill the purposes for which the data was collected; to perform our contractual, legal, and ethical obligations; and for any applicable statute of limitations periods.
Changes to Our Privacy Notice
It is our policy to post any changes we make to our privacy notice on this page with a notice that the privacy notice has been updated on the Website home page. Changes are sometimes necessitated by a change in law or our own policies. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page and email. The date the privacy notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy notice to check for any changes.
Contact Information
To ask questions or comment about this privacy notice and our privacy practices, contact us at:
DanAds International AB, Vasagatan 52, 111 20 Stockholm, Sweden
Email: privacy@danads.se
You can review and change your personal information by e-mail at privacy@danads.se
This Privacy Notice for California Residents supplements the information contained in DanAd’s https://danads.com/privacy-policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Consumer Privacy Act (“CPRA”) and any terms defined in the CCPA have the same meaning when used in this Notice.
Information We Collect
We may collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information“). Personal information does not include:
In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:
Category | Examples | Collected |
A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | YES |
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. | NO |
C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | NO |
D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | NO |
E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
F. Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
G. Geolocation data. | Physical location or movements. | YES |
H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
I. Professional or employment-related information. | Current or past job history or performance evaluations. | NO |
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
K. Inferences drawn from other personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | NO |
We obtain the categories of personal information listed above from the following categories of sources:
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following purposes:
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing Personal Information
We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, Company has disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.
We do not sell personal information.
Personal Information Category | Category of Third-Party Recipients | |
Business Purpose Disclosures | Sales | |
A: Identifiers. | Data Analytics Provider, Business Communication and Collaboration Tool, Sales and Marketing Tool, Ad Network, Social Network, Product Engineering and Design Tool | None |
B: California Customer Records personal information categories. | None | None |
C: Protected classification characteristics under California or federal law. | None | None |
D: Commercial information. | None | None |
E: Biometric information. | None | None |
F: Internet or other similar network activity. | Data Analytics Provider, Business Communication and Collaboration Tool, Sales and Marketing Tool, Ad Network, Social Network, Product Engineering and Design Tool | None |
G: Geolocation data. | Data Analytics Provider, Business Communication and Collaboration Tool, Sales and Marketing Tool, Ad Network, Social Network, Product Engineering and Design Tool | None |
H: Sensory data. | None | None |
I: Professional or employment-related information. | None | None |
J: Non-public education information. | None | None |
K: Inferences drawn from other personal information. | None | None |
Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Right to Know and Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity we will disclose to you:
Right to Delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information.
You may also make a request to know or delete on behalf of your child.
You may only submit a request to know twice within a 12-month period. Your request to know or delete must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.
We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.
Response Timing and Format
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact privacy@danads.se.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Personal Information Sales Opt-Out and Opt-In Rights
If you are age 16 or older, you have the right to direct us to not sell your personal information at any time (the “right to opt-out”). However, we do not sell the personal information of consumers
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
Other California Privacy Rights
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@danads.se
or write us at: DanAds International AB, Vasagatan 52, 111 20 Stockholm, Sweden.
Changes to Our Privacy Notice
We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
Contact Information
If you have any questions or comments about this notice, the ways in which DanAds, Inc. collects and uses your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Website: https://www.danads.com
Email: privacy@danads.se
Postal Address:
DanAds International AB, Vasagatan 52, 111 20 Stockholm, Sweden
If you need to access this Notice in an alternative format due to having a disability, please contact privacy@danads.se.
