Resources & Insights

Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.

AI and the Future of News: Why Publishers Need to Rethink Their Ad Strategy

The rise of AI is transforming more than just how newsrooms operate. It is rewriting the rules of how publishers make money. With AI-powered platforms summarizing stories, generating synthetic content, and keeping audiences inside walled gardens, publishers face a stark reality: less direct traffic, less ad revenue, and more competition for audience trust. So the […]
Read more about AI and the Future of News: Why Publishers Need to Rethink Their Ad Strategy

Responsible AI in Ad Tech: Navigating the Future with Integrity

Artificial Intelligence is here, shaping the way we advertise, create, and connect. In the world of advertising, AI brings incredible opportunities: smarter targeting, streamlined workflows, and more relevant experiences for both brands and audiences. But with all this power comes a big responsibility – especially for those of us building the infrastructure that makes it […]
Read more about Responsible AI in Ad Tech: Navigating the Future with Integrity

Why Summer Advertising Is a Smart Strategy for Growing Share of Voice

A strategic perspective on consistency, opportunity, and self-serve innovation As summer approaches, many advertisers consider pausing campaigns or scaling back spend. But what if that seasonal slowdown is actually a missed opportunity? At DanAds, we support a growing portfolio of publishers – Tripadvisor, Paramount, Roku, and others – by building self-serve advertising platforms that empower […]
Read more about Why Summer Advertising Is a Smart Strategy for Growing Share of Voice
Privacy Overview

To deliver a secure and tailored experience, we use cookies. You can manage your preferences in Settings. Learn more in our our cookie policy.