Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.
Summer has become one of the most dynamic advertising periods of the year. Consumer attention shifts dramatically as audiences spend more time traveling, streaming, socializing, and discovering new experiences across digital channels. For publishers, this creates a major opportunity. But only for those prepared to adapt to changing seasonal behaviors, mobile-first consumption, and evolving advertiser […]
The era of AI experimentation is over, and for most media owners, the results are terminal. Speaking at the DanAds | Summit – Europe, industry visionary Reza delivered a high-voltage wake-up call to the continent’s media elite: while the world is obsessed with AI “potential”, the industry is currently choking on the complexity of actual […]
Right now, every adtech company is rolling out an AI agent for buying, selling, measurement, you name it. It sounds amazing, but there’s a catch: Can they actually talk to each other? For this to work, these agents need a “shared language” so they can finish a campaign from start to finish without getting lost […]
Today, we’re introducing Daniele Frasca, our Platform Architect, based in Stockholm. Hey Daniele, please tell us a little bit about your role at DanAds. I’m a Platform Architect, focusing on shaping and evolving the technical foundations of our platform. I work on defining long-term architectural direction, supporting scalability and reliability, and collaborating with engineering teams […]
Stockholm’s Strawberry Arena once again became the center of gravity for innovation on February 11-12, 2026, as TECHARENA 2026 brought together founders, investors, business leaders, policymakers, and creators under the theme “New Era, Next Mindset”. With more than 10,000 attendees from 126+ countries, 300+ speakers, and a global delegation program aimed at connecting international ecosystems […]
As the countdown to the 2026 Winter Olympics in Milano Cortina begins, the media landscape is preparing for a major cultural and digital milestone. While our previous analysis of the Paris 2024 Games highlighted a shift toward streaming, Milano Cortina is poised to cement this transformation, characterized by record-breaking ad sales and a definitive move […]
