Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.
We’ve grown a lot since 2013. From two founders with a bold idea in Stockholm to a global team helping publishers and advertisers simplify the way they work, DanAds has come a long way. With that growth comes change, and it was time our brand caught up. This isn’t just about new colors or a […]
The rise of AI is transforming more than just how newsrooms operate. It is rewriting the rules of how publishers make money. With AI-powered platforms summarizing stories, generating synthetic content, and keeping audiences inside walled gardens, publishers face a stark reality: less direct traffic, less ad revenue, and more competition for audience trust. So the […]
The finance sector is entering a new era: one where banking apps, payment platforms, and wealth management tools are evolving into full-fledged media environments.
Artificial Intelligence is here, shaping the way we advertise, create, and connect. In the world of advertising, AI brings incredible opportunities: smarter targeting, streamlined workflows, and more relevant experiences for both brands and audiences. But with all this power comes a big responsibility – especially for those of us building the infrastructure that makes it […]
A strategic perspective on consistency, opportunity, and self-serve innovation As summer approaches, many advertisers consider pausing campaigns or scaling back spend. But what if that seasonal slowdown is actually a missed opportunity? At DanAds, we support a growing portfolio of publishers – Tripadvisor, Paramount, Roku, and others – by building self-serve advertising platforms that empower […]
Canada’s media and advertising landscape is undergoing a pivotal transformation. As advertisers, agencies, and publishers navigate new technologies, shifting audience expectations, and an ever-expanding content ecosystem, one theme continues to rise to the surface: differentiation is everything. Across conversations in boardrooms, breakout sessions, and market strategy meetings, several critical themes are shaping the next chapter […]
