Automation is transforming the ad operations ecosystem, enabling publishers and advertisers to streamline workflows, improve efficiency, and maximize revenue. In this panel, industry leaders discuss how integrated technologies and AI-powered platforms are driving end-to-end campaign support while maintaining accuracy and human oversight.
The conversation highlights the critical role of clean, organized data as the foundation for automation, from audience and ad server data to programmatic metadata. Panelists explore how alerts, smarter reporting, and system integrations help teams quickly identify issues, optimize campaigns in real time, and reduce unnecessary manual effort.
The discussion also covers operational best practices, from minimizing hands-on management and standardizing workflows to ensuring leadership drives clear messaging and problem-solving across teams. Attendees will gain actionable insights into building automation that solves the right problems, boosting efficiency, enhancing decision-making, and ultimately increasing revenue without creating additional work down the line.
Watch the full recording to learn how automation and integrated technologies are shaping the future of ad operations and helping teams work smarter across linear, digital, and addressable channels.
