The world of ad sales is evolving at lightning speed, becoming more intricate than ever before. With the mix of buy platforms, programmatic, direct sales, and an expanding suite of sales tools, how do industry leaders navigate this growing complexity and truly unlock value for advertisers?
In this essential discussion, our panel of experts unpacks the strategies that define success today. They dive into crucial topics, including shifting currency models, the impact of automation, and the move toward a deeply consultative approach to campaign creation.
Ultimately, these conversations reveal a fundamental truth: Marketing is a storytelling exercise, fueled by data. Join us as we explore how to build better mechanisms for telling those stories, harnessing the power of context, and forging stronger advertiser partnerships to drive meaningful growth.