Today, we’re introducing Daniele Frasca, our Platform Architect, based in Stockholm. Hey Daniele, please tell us a little bit about your role at DanAds. I’m a Platform Architect, focusing on shaping and evolving the technical foundations of our platform. I work on defining long-term architectural direction, supporting scalability and reliability, and collaborating with engineering teams […]
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Written by Marie-Lou Penin, CMO at DanAds Stockholm’s Strawberry Arena once again became the center of gravity for innovation on February 11-12, 2026, as TECHARENA 2026 brought together founders, investors, business leaders, policymakers, and creators under the theme “New Era, Next Mindset”. With more than 10,000 attendees from 126+ countries, 300+ speakers, and a global […]
Read more about Europe Brings Talent, Nordics Build Products, U.S. Drives Confidence: Lessons from TECHARENA 2026
The digital advertising landscape is being redefined by two unstoppable forces: the total phase-out of third-party cookies and the rapid rise of Agentic AI buyers. For publishers and media owners, this shift opens up a massive revenue opportunity. Advertisers, especially small and mid-sized businesses (SMBs), are actively fleeing black-box social networks and looking for direct, […]
Read more about Go-to-market strategy: 3 steps to successfully launch your self-serve advertising platform
As the countdown to the 2026 Winter Olympics in Milano Cortina begins, the media landscape is preparing for a major cultural and digital milestone. While our previous analysis of the Paris 2024 Games highlighted a shift toward streaming, Milano Cortina is poised to cement this transformation, characterized by record-breaking ad sales and a definitive move […]
Read more about Milano Cortina 2026: Navigating the Most Digital Winter Olympics in History
Today, we’re introducing Ray Adamson, our Head of Solutions Sales, based in New York. Hey Ray, could you tell us a little bit about your role at DanAds? What truly defines DanAds is our commitment to creative problem-solving within the media ecosystem. My role is to lead the identification of operational friction points where innovation […]
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By Peo Persson, Co-Founder & Chief Commercial Officer, DanAds This year at CES, six of us from DanAds were on the ground in Las Vegas – meeting with broadcasters, streamers, platform partners, and agencies from morning to night. And if I had to sum up the CTV conversation in one sentence, it would be this: […]
Read more about CTV at CES: agentic executions show promise while fragmentation woes come to a head
Podcasting has firmly moved beyond its early days as a niche audio format. In 2026, podcasts will be one of the most reliable, scalable, and trusted environments for advertisers and a critical revenue stream for publishers. What makes podcasts especially valuable today is not just audience growth, but how people listen, how advertising performs, and […]
Read more about Podcast Advertising in 2026: Why Audio is Playing a Bigger Role in Media Strategies
By Marie-Lou Penin, CMO at DanAds I’ve recently returned from the CMO Summit in London on December 2nd, one of those rare events where you can actually feel the industry shifting under your feet. The conversations, the energy, the honest admissions over coffee… it all pointed in the same direction: 2024 was experimentation.2025 was acceleration […]
Read more about Taking the Power Back: How Advertisers, Publishers, and AI Will Redefine 2026
After years of duct-taped tech stacks, the industry is reaching its conductor moment - when complexity gives way to coordination. No more juggling 14 dashboards. No more stitching reports by hand at 11:59 PM.
By 2026, unified platforms will make planning, buying, and measuring feel like one continuous motion.
Read more about The Advertising Reset: Predictions for 2026 and the Rise of Autonomous Media
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