Canada’s media and advertising landscape is undergoing a pivotal transformation. As advertisers, agencies, and publishers navigate new technologies, shifting audience expectations, and an ever-expanding content ecosystem, one theme continues to rise to the surface: differentiation is everything. Across conversations in boardrooms, breakout sessions, and market strategy meetings, several critical themes are shaping the next chapter […]
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DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! Today we’re introducing Farid Hafsia, our CTO & Enterprise Architect Hey Farid! Could you tell us a little bit about your role at DanAds? As […]
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The video advertising landscape is at a turning point – full of opportunity for those ready to embrace change. Traditional models built on slow processes and rigid structures are giving way to a future where speed, transparency, and flexibility rule. Broadcasters who move boldly toward this future will not just survive – they will lead. […]
Read more about TV4 & RTL AdAlliance: How these Broadcasters are thriving with Self-Serve Ad Platforms
On April 24, 2025 – DanAds hosted its first European Summit in Stockholm – our home city and headquarters. Following success in New York, the Summit brought together over 100 experts to explore the future of self-serve, AI-driven ad solutions, and automation strategies. With the theme “Accelerating Advertising,” the Summit focused on making advertising smarter, […]
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Meet Oscar Nilsson, our dedicated Product Manager at DanAds, who brings a wealth of experience in full-stack development and project management. He’s passionate about the impact of our platform in the AdTech space and values the collaborative, transparent team culture that drives success here.
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Small and medium-sized businesses finally have a shot at major sports advertising, something that was once out of reach unless you had deep pockets. Thanks to self-serve ad platforms, brands of all sizes can now run targeted, cost-effective campaigns and get in front of passionate sports fans just like the big players. According to WARC, […]
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The Rising Impact of Tariffs on Advertising Budgets If there’s one thing businesses don’t like, it’s uncertainty. And lately, tariffs have been adding an extra layer of unpredictability to the global economy. As trade policies shift and new tariffs roll out, companies are suddenly facing unexpected costs. And when budgets get tight, what’s often the […]
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Could you tell us a little bit about your role at DanAds? As a project manager it’s my responsibility to manage planning and organizing projects to ensure they are within budget, on time and within scope. What did you do before you started this position? I spent ten years at Swedish payment provider Klarna, at […]
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As consumption has shifted from physical to digital channels, retail platform owners have realizedd the immense potential for a new kind of retail media. Where traditional retail media has focused on in-store signage, digital retail media uses first-party data to accurately track performance and conversion. Digital retail channels like e-commerce, food delivery, ride-sharing and more […]
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