Blog

Insights, updates, and trends from the front lines of AdTech, automation, and media innovation.

Big Wins on Smaller Budgets: How Self-Serve Ad Platforms Are Changing Sports Marketing

Small and medium-sized businesses finally have a shot at major sports advertising, something that was once out of reach unless you had deep pockets. Thanks to self-serve ad platforms, brands of all sizes can now run targeted, cost-effective campaigns and get in front of passionate sports fans just like the big players. According to WARC, […]
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How Self-Serve Advertising Can Help Advertisers Navigate Tariff Uncertainty

The Rising Impact of Tariffs on Advertising Budgets If there’s one thing businesses don’t like, it’s uncertainty. And lately, tariffs have been adding an extra layer of unpredictability to the global economy. As trade policies shift and new tariffs roll out, companies are suddenly facing unexpected costs. And when budgets get tight, what’s often the […]
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Rise of Retail Media

The Rise of Digital Retail Media

As consumption has shifted from physical to digital channels, retail platform owners have realizedd the immense potential for a new kind of retail media. Where traditional retail media has focused on in-store signage, digital retail media uses first-party data to accurately track performance and conversion. Digital retail channels like e-commerce, food delivery, ride-sharing and more […]
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DanAds is now Great Place to Work® Certified

At DanAds, we have always believed that a thriving workplace culture is the foundation of innovation, collaboration, and success. Now, we are incredibly proud to announce that DanAds International AB has officially been certified as a Great Place to Work® in Sweden for the first time! This recognition is based on valuable feedback from our own employees, affirming that our commitment to fostering an inclusive, positive, and engaging work environment is making a real impact.
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CES 2025 photo

CES 2025: AdTech Recap

Our team recently returned from the Consumer Electronics Show (CES) in Las Vegas. With more than 140,000 attendees and 4,500 exhibitors, the event has reached an astonishing scale. At DanAds, we’re particularly focused on the ad tech developments that are shaping the industry. Here are our top three takeaways for the year ahead, based on […]
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