Our 30-second breakdown of self-serve advertising: Self-serve advertising is a way for advertisers to purchase advertising space directly from a publisher using an automated platform. This method allows publishers to: Save costs by using a low-cost technical platform instead of relying only on a manual sales team Make the advertising process more efficient and scalable […]
Read more about What is self-serve advertising?
The energy at DanAds | Summit 25 NYC was undeniable. On October 15th, more than 150 media and advertising professionals gathered in the heart of New York for a full day of bold ideas, insightful discussions, and forward-thinking innovation. It was not just another adtech conference. It was a statement. As we unveiled our brand-new […]
Read more about DanAds | Summit 25 NYC: Unfiltered Conversations About the Future of Advertising
We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?
Read more about How AI Is Powering Self-Serve Advertising and Why Publishers Should Care
DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent, let’s get to know them!
Read more about Meet our Director of Monetisation and SaaS Strategy Team – Eoin McGregor
We’ve grown a lot since 2013. From two founders with a bold idea in Stockholm to a global team helping publishers and advertisers simplify the way they work, DanAds has come a long way. With that growth comes change, and it was time our brand caught up. This isn’t just about new colors or a […]
Read more about Fresh Look, Same Spirit: DanAds’ Brand Refresh
The rise of AI is transforming more than just how newsrooms operate. It is rewriting the rules of how publishers make money. With AI-powered platforms summarizing stories, generating synthetic content, and keeping audiences inside walled gardens, publishers face a stark reality: less direct traffic, less ad revenue, and more competition for audience trust. So the […]
Read more about AI and the Future of News: Why Publishers Need to Rethink Their Ad Strategy
The finance sector is entering a new era: one where banking apps, payment platforms, and wealth management tools are evolving into full-fledged media environments.
Read more about Finance Is Becoming Media: Why Self-Serve Advertising Is the Next Strategic Move
Artificial Intelligence is here, shaping the way we advertise, create, and connect. In the world of advertising, AI brings incredible opportunities: smarter targeting, streamlined workflows, and more relevant experiences for both brands and audiences. But with all this power comes a big responsibility – especially for those of us building the infrastructure that makes it […]
Read more about Responsible AI in Ad Tech: Navigating the Future with Integrity
A strategic perspective on consistency, opportunity, and self-serve innovation As summer approaches, many advertisers consider pausing campaigns or scaling back spend. But what if that seasonal slowdown is actually a missed opportunity? At DanAds, we support a growing portfolio of publishers – Tripadvisor, Paramount, Roku, and others – by building self-serve advertising platforms that empower […]
Read more about Why Summer Advertising Is a Smart Strategy for Growing Share of Voice
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