Blogs

Insights, updates, and trends from the front lines of AdTech, automation, and media innovation.

DanAds is now Great Place to Work® Certified

At DanAds, we have always believed that a thriving workplace culture is the foundation of innovation, collaboration, and success. Now, we are incredibly proud to announce that DanAds International AB has officially been certified as a Great Place to Work® in Sweden for the first time! This recognition is based on valuable feedback from our own employees, affirming that our commitment to fostering an inclusive, positive, and engaging work environment is making a real impact.
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CES 2025 photo

CES 2025: AdTech Recap

Our team recently returned from the Consumer Electronics Show (CES) in Las Vegas. With more than 140,000 attendees and 4,500 exhibitors, the event has reached an astonishing scale. At DanAds, we’re particularly focused on the ad tech developments that are shaping the industry. Here are our top three takeaways for the year ahead, based on […]
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CTV Ad Days MENA - Panel group photo

Getting Smart About Streaming – Insights from the CTV Ad Days Mena Panel

Remember when “smartphones” were groundbreaking? Now, they’re just called phones. The same evolution is happening with smart TVs. With built-in access to streaming services, these devices have become the standard – we’ve dropped the “smart” label and simply call them TVs. But how are they reshaping the streaming landscape, and what does this mean for […]
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KPI Blog Feature image - team working on computer

How to Transform Self-Serve Platforms into Growth Engines: Key KPIs & Strategies for Publishers

Self-serve platforms are transforming the way publishers and advertisers connect, offering streamlined solutions that benefit both sides. But to truly succeed, it’s crucial to focus on the right KPIs. One of the biggest mistakes publishers make when launching their platform is focusing too much on immediate revenue metrics.
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Yonathan Werede Photo

Meet our new Senior Sales & Client Partner – Yonathan Werede

DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! ? Today we’re introducing Yonathan, our Senior Sales & Client Partner, based in Stockholm, Sweden. The DanAds Sales & Client Partners team supports our portfolio […]
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Introducing the Media Dashboard: Streamlining Creative Management

Media Dashboard Managing and creating compelling ads shouldn’t be a struggle. We recognize the challenges advertisers and publishers face in juggling multiple campaigns and the necessity for a streamlined creative management solution. That’s why we’re excited to introduce our latest feature: the Media Dashboard. The Media Dashboard is a centralized hub within our self-serve platform, […]
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