Summer is still in full swing, but the back-to-school opportunity is already wide open. As parents and students move from browsing to buying, the publishers and advertisers who move first stand to capture the bulk of the spend. Unlike the slow-build discovery of early summer, back-to-school runs on urgency. Shopping lists are fixed, deadlines are […]
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Peo Persson, Co-founder and CCO at DanAds, shares how the FreeWheel integration and AI-first approach are helping premium publishers unlock new revenue at scale. DanAds Co-founder and CCO, Peo Persson, was recently featured in a Partner Spotlight interview on the FreeWheel blog, sharing how DanAds integration with FreeWheel Partner Portal is helping publishers move beyond […]
Read more about DanAds Featured in FreeWheel Partner Spotlight on the Future of AI-Powered Publisher Monetization
With the semifinals kicking off this week and the final just a few days away on July 19, the FIFA World Cup 2026 has moved past forecasts and into results. WARC projected the tournament would add $10.5 billion to global ad spend, across 104 matches watched by 6 billion-plus viewers worldwide. But let’s be honest: […]
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Today, we’re introducing Hugo Öringe, our Platform Architect, based in Malmö. As a UI/UX Designer, my focus is on bridging the gap between complex technology and the person using it. I work to deeply understand our users’ needs, pain points, and goals, translating those insights into intuitive, aesthetically pleasing interfaces. Ultimately, my role is about […]
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Blog article written by Jeffrey Mayer, Chief Product Officer and Managing Director US at DanAds. The Shift to Agentic Advertising The advertising industry is rapidly shifting toward agent-to-agent (A2A) automation. Through the Ad Context Protocol (AdCP), publishers have a new, direct way to expose their premium inventory, contextual data, and custom packages to autonomous buyer […]
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Written by Matthew Rohrs, Vice President – Self-Service at DanAds We recently attended Beeler.Navigator NYC 2026 – a one-day event bringing together publishers, ad tech leaders, agencies, and buy-side experts to tackle the industry’s most pressing questions around AI, identity, ad operations, monetisation, and the future of digital advertising. Here are the biggest themes our […]
Read more about Publisher Monetisation in 2026: Key Trends from Beeler.Navigator NYC
Summer has become one of the most dynamic advertising periods of the year. Consumer attention shifts dramatically as audiences spend more time traveling, streaming, socializing, and discovering new experiences across digital channels. For publishers, this creates a major opportunity. But only for those prepared to adapt to changing seasonal behaviors, mobile-first consumption, and evolving advertiser […]
Read more about How Publishers Can Win the Summer Season: Travel Trends, Seasonal Discovery, and Revenue Opportunity
Written by Reza Malekzadgan, Advisory Board Chairman at DanAds. The era of AI experimentation is over, and for most media owners, the results are terminal. Speaking at the DanAds | Summit – Europe, industry visionary Reza delivered a high-voltage wake-up call to the continent’s media elite: while the world is obsessed with AI “potential”, the […]
Read more about The Death of the Prototype: Why 99% of Media AI is Failing the “Last Mile”
Right now, every adtech company is rolling out an AI agent for buying, selling, measurement, you name it. It sounds amazing, but there’s a catch: Can they actually talk to each other? For this to work, these agents need a “shared language” so they can finish a campaign from start to finish without getting lost […]
Read more about The Agentic AdTech Cheat Sheet: A Human’s Guide to MCP, AdCP, ARTF, and More
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