What do Facebook, YouTube, Instagram, Reddit, Soundcloud, Spotify, TikTok, Snapchat and Tripadvisor have in common? They are all major user-generated content (UGC) platforms that monetise their audiences with self-serve ads. But you don’t have to be a tech giant to start earning – you just need an audience. Self-serve is everywhere When you go to the supermarket and […]
Read more about Data dollars: monetise your user-generated content platform with self-serve ads
Above: Paul Cassar (left) and Curtis Evans (right). The 2021 AdMonsters Publisher Forum (August 22-25) was held in Vail, Colorado, and attracted talent from across the publishing industry. Our Head of Enterprise Partnerships, Paul Cassar, hosted a fireside chat with Curtis Evans, Director of Ad Operations at Edison Interactive. The topic was Future-Proofing your Future With Self-Serve. […]
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What is self-serve’s silver bullet? How many times have you been shown an advert and thought to yourself: “who do they think I am?”. When an advert is relevant, it can help us solve our health problems, find the perfect gift for a loved one, book a dream holiday, even try a new career. When […]
Read more about Self-serve’s silver bullet: relevance in advertising
Meet Stephen Jutras from DISH Media Are you considering self-serve for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Serve Advertising and what role they believe it will play in the future. If you’d […]
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Meet Allison Lambroza from Tripadvisor Are you considering Self-Serve for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Serve Advertising and what role they believe it will play in the future. […]
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Meet Lauren Dick from Mail Metro Media Are you considering Self-Serve for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Serve Advertising and what role they believe it will play in […]
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As a publisher, implementing a self-serve platform can simply be a way to automate ad sales. Alternatively, with a little effort, it can be the gateway to increased revenue across the board, and particularly from SMEs. To make the self-serve platform work for you it is vital to market it aggressively to your potential users […]
Read more about Marketing your self-serve platform to advertisers
It’s an exciting time for a small business when it looks to launch its first ad campaign. But the world of advertising can often be confusing and, if you’re a small business with no dedicated marketing team, and a limited budget, it can be difficult to know where to begin. Here are three tips to […]
Read more about The small business’s guide to start in digital advertising
For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising. So, it makes sense to focus efforts on managing and maintaining these accounts at the expense of smaller customers. When the value of each deal […]
Read more about The opportunity cost of neglecting SME advertisers
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