Advertising is the lifeblood of media, but in the new digital reality, many publishers have lost control of their advertising sales infrastructure. The Big Tech giants now dominate the advertising market, and for publishers selling their ad inventory through programmatic models (a third-party automated bid market), an astonishing amount of value disappears in the supply […]
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Monopolies work – until they don’t No-one can have failed to notice the six hour-long outage of three of the world’s largest platforms: Facebook, Instagram, and WhatsApp. Mark Zuckerberg lost $7 billion as Facebook stock plunged in the biggest outage for the site since 2008. Even before the outage, it was a tough month for […]
Read more about Facebook shutdown shows how complacent we’ve become with the tech monopoly
Clickbait, fake news, and the death of print. Local journalism has been hit hard in the last two decades, but can an innovative advertising solution save the industry from itself? The rapid shift from print to digital has impacted every area of media, and certainly local journalism. The news media has been slow to adapt […]
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What do Facebook, YouTube, Instagram, Reddit, Soundcloud, Spotify, TikTok, Snapchat and Tripadvisor have in common? They are all major user-generated content (UGC) platforms that monetise their audiences with self-serve ads. But you don’t have to be a tech giant to start earning – you just need an audience. Self-serve is everywhere When you go to the supermarket and […]
Read more about Data dollars: monetise your user-generated content platform with self-serve ads
Above: Paul Cassar (left) and Curtis Evans (right). The 2021 AdMonsters Publisher Forum (August 22-25) was held in Vail, Colorado, and attracted talent from across the publishing industry. Our Head of Enterprise Partnerships, Paul Cassar, hosted a fireside chat with Curtis Evans, Director of Ad Operations at Edison Interactive. The topic was Future-Proofing your Future With Self-Serve. […]
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What is self-serve’s silver bullet? How many times have you been shown an advert and thought to yourself: “who do they think I am?”. When an advert is relevant, it can help us solve our health problems, find the perfect gift for a loved one, book a dream holiday, even try a new career. When […]
Read more about Self-serve’s silver bullet: relevance in advertising
Meet Stephen Jutras from DISH Media Are you considering self-serve for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Serve Advertising and what role they believe it will play in the future. If you’d […]
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Meet Allison Lambroza from Tripadvisor Are you considering Self-Serve for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Serve Advertising and what role they believe it will play in the future. […]
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Meet Lauren Dick from Mail Metro Media Are you considering Self-Serve for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Serve Advertising and what role they believe it will play in […]
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