Last week the US celebrated National Small Business Week, recognising the country’s 32 million small businesses. New business applications grew by more than 30 percent over the course of the pandemic, with over 5 million new applications in 2021 alone. One of the most important issues facing small businesses today is the state of the […]
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TikTok has taken a big step in their advertising journey this week with the launch of TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to top content. TikTok offers 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content. The categories include beauty, […]
Read more about TikTok expands ads offering, shares revenue with creators for first time
In the third week of April 2022, more than 14,000 small businesses hosted by the popular e-commerce platform Etsy went on strike, closing their (virtual) doors to customers. Less than two months earlier, the company had reported record revenues and shares at an all time high. So what happened? The strike was triggered by Etsy […]
Read more about What the Etsy strike tells us about small business and Big Tech
It’s been a bad week for Netflix. After reporting a loss of subscribers – for the first time in 10 years – the company’s share price tanked by 25%. The company blamed a number of factors; withdrawing their services from Russia cost them 700,000 users, new competitors like Disney+ and HBO are fighting for market […]
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Working in digital advertising means always having one eye on the future. It’s not enough to play by today’s rules; a good advertiser or publisher knows that the landscape can change quickly. Failing to prepare is preparing to fail. To help you stay in the loop, we’ve summarised some of the most important regulatory changes […]
Read more about The proposed regulations for online advertising that you should know in 2022
Peo Persson is the co-founder and EVP of Sales at DanAds, the leading Swedish adtech scaleup. The company has seen rapid growth, thanks to a strong focus on landing US-based customers. DanAds now counts Tripadvisor, Bloomberg, Hearst Magazine, The Washington Post, Expedia Group and Roku among its clients. In this column, Peo explains his strategy […]
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Nb: this article was originally published by Fotis Georgiadis in Authority Magazine. As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Timesâ€, we had the pleasure of interviewing Istvan Beres. Istvan Beres is CEO of DanAds, which he co-founded in 2013 with Peo Persson. As […]
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America’s newspapers are in free-fall. Could the rise of automation in advertising be their salvation? This article was originally published in DCN and is reprinted with permission. On the go? Listen to this article in podcast format instead! The steady decline of print and exponential growth of digital media have turned many industries on their heads. […]
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Digital window shopping: the act of browsing an online store with no direct intention of making a purchase. With the pandemic keeping people at home, consumers have switched from the store to the sofa. As a consequence, digital window shopping has exploded. A recent survey found that people browse products more frequently online than in-store, while […]
Read more about Why online fashion retail could be the next ads gold rush
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