Article originally published in DCN’s In Context series. Findings from the “2022 SME Advertising Study by CoLab Media Consulting” a study so new that the full results have not been released yet reveal that many advertisers are turning their backs on Facebook. At the same time, many are moving toward localized advertisements, premium contexts, and […]
Read more about Advertisers and consumers are losing faith in Facebook. So what’s next?
More and more publishers are embracing self-serve advertising. We’ve interviewed some our clients to hear what motivated them to adopt self-serve and how they see it evolving in the future. First up is Tyrone Crowie, Pre-Sales and Marketing Director at Opera. What motivated Opera to adopt a self-serve ad sales platform? Opera has grown exponentially […]
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What a week! The DanAds team has returned to base after an action-packed week in New York City, where we met clients, partners and friends aplenty. First on the agenda was AdMonsters OPS: the leading conference for ad ops and media revenue specialists, sponsored by DanAds. Things were back on track after two years of […]
Read more about DanAds takes New York
Last week the US celebrated National Small Business Week, recognising the country’s 32 million small businesses. New business applications grew by more than 30 percent over the course of the pandemic, with over 5 million new applications in 2021 alone. One of the most important issues facing small businesses today is the state of the […]
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TikTok has taken a big step in their advertising journey this week with the launch of TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to top content. TikTok offers 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content. The categories include beauty, […]
Read more about TikTok expands ads offering, shares revenue with creators for first time
In the third week of April 2022, more than 14,000 small businesses hosted by the popular e-commerce platform Etsy went on strike, closing their (virtual) doors to customers. Less than two months earlier, the company had reported record revenues and shares at an all time high. So what happened? The strike was triggered by Etsy […]
Read more about What the Etsy strike tells us about small business and Big Tech
It’s been a bad week for Netflix. After reporting a loss of subscribers – for the first time in 10 years – the company’s share price tanked by 25%. The company blamed a number of factors; withdrawing their services from Russia cost them 700,000 users, new competitors like Disney+ and HBO are fighting for market […]
Read more about Netflix looks to ad-supported streaming to halt subscriber losses
Working in digital advertising means always having one eye on the future. It’s not enough to play by today’s rules; a good advertiser or publisher knows that the landscape can change quickly. Failing to prepare is preparing to fail. To help you stay in the loop, we’ve summarised some of the most important regulatory changes […]
Read more about The proposed regulations for online advertising that you should know in 2022
Peo Persson is the co-founder and EVP of Sales at DanAds, the leading Swedish adtech scaleup. The company has seen rapid growth, thanks to a strong focus on landing US-based customers. DanAds now counts Tripadvisor, Bloomberg, Hearst Magazine, The Washington Post, Expedia Group and Roku among its clients. In this column, Peo explains his strategy […]
Read more about How to land a Fortune 500 customer – Peo Persson
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