Programmatic was rather revolutionary when it was introduced, but has been critized for it's lack of transparency and lack of control. Read about how self-serve advertising is an accelerating trend with new opportunities for SME's outside Facebook and Google
Read more about What’s next after programmatic for the ad industry?
At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients, that we are then able to share. In this new series of blogs, we ask some of our amazing […]
Read more about DanAds favorite features: Creative Builder
In DanAds new "Favorite Feature" series we get to have a look at some of the glorious details in our platforms. First out the "Invite Advertisers" feature
Read more about DanAds favorite features: Invite Advertisers
Self-Serve ad platforms are now a major tool for all publishers and media owners looking to generate incremental ad sales and manage costs. Just as programmatic changed the digital ad sales landscape by shifting power to the agencies and bigger brands, Self-Serve ad sales are now bringing the power back to media owners. Even before […]
Read more about Can automated self-serve ad sales slash your overhead?
DanAds co-founder shares his predictions on the advertising industry 2021
Read more about What’s in store for publishers in 2021? Q&A with our co-founder Peo Persson
Self-Service Advertising platforms are the next big thing in the evolution of ad sales, but is self-service here to replace salespeople? The simple answer is no, if you want to generate maximum revenue in the most efficient way. If a publisher wishes to create a successful self-service advertising platform they must create a positive relationship […]
Read more about Should Ad Sales Teams Fear the Growth of Self-Service?
Showcasing the top 5 alternative advertising platforms for SME advertisers to reach their target audience.
Read more about 5 Top Alternatives to Google and Facebook Advertising
Are you running an Ad Sales infrastructure to service your digital and/or print advertising sales? If so, then the question will already have been raised concerning a move to an automated self-serve advertising platform. (See our blog on ‘What Is Self-Serve Advertising?’ for a simple description.) Before you start investigating what is potentially a major […]
Read more about The Ultimate Checklist setting you up for Self-Service Ad Sales Success
Bad self-service advertising platforms are platforms that do not reach their potential which means lost ad revenue for publishers. Our Customer Success team at DanAds has more experience than most and in their view it all comes down to ‘adding value’ at every stage. A good sales person adds value when they sell, not only […]
Read more about 3 ways to maximize the potential of your Self-Service Advertising Platform
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