DanAds CMO Lisen Zethraeus comments on the news publisher lawsuit against Facebook and Google. On December 8th, Axios revealed that more than 200 newspapers across the USA have filed antitrust lawsuits against Google and Facebook in the past year. They allege that the two tech giants monopolized the digital ad market for revenue that would […]
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It has been a tumultuous year for publishers and brands in the world of digital advertising. Facebook suffered several blowbacks from a much-publicised whistleblower to a sustained global services outage. At the same time, public and regulatory pressure mounted on many of the tracking tools long considered essential to advertising online. In June, Google indicated […]
Read more about 2021 in review: a shifting landscape for publishers and advertisers
After building your platform, it is integral to present proof of concept to new and existing advertisers. A great way to do this is by creating and featuring case studies. Case studies provide real world, measurable proof that your product works and is relevant for a variety of different advertisers and their business goals. They […]
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Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between £1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands. For a long time, we’ve accepted that the only businesses capable of advertising in […]
Read more about All-star advertising on a small business budget
As a consumer, one of the single most frustrating elements of advertising is that it inevitably disrupts whatever it is we’re doing. Whether that’s watching a movie, listening to the radio, or playing a mobile game, it seems there’s always an ad ready to interrupt us and break the flow. Of course, this is the […]
Read more about Don’t interrupt: the rise of the seamless advertising experience
This article was originally published at IN CONTEXT at digitalcontentnext. Streaming TV may have killed cable but where do we go from here? After the pandemic-induced streaming boom, consumers are cancelling subscriptions at record rates. As viewers grapple with rising prices and an explosion of subscription services, OTT players should embrace the potential of ad-supported […]
Read more about OTT monetization needs to adapt fast or die slow
Advertising is the lifeblood of media, but in the new digital reality, many publishers have lost control of their advertising sales infrastructure. The Big Tech giants now dominate the advertising market, and for publishers selling their ad inventory through programmatic models (a third-party automated bid market), an astonishing amount of value disappears in the supply […]
Read more about How the advertising industry is undergoing a self-serve disruption
Monopolies work – until they don’t No-one can have failed to notice the six hour-long outage of three of the world’s largest platforms: Facebook, Instagram, and WhatsApp. Mark Zuckerberg lost $7 billion as Facebook stock plunged in the biggest outage for the site since 2008. Even before the outage, it was a tough month for […]
Read more about Facebook shutdown shows how complacent we’ve become with the tech monopoly
Clickbait, fake news, and the death of print. Local journalism has been hit hard in the last two decades, but can an innovative advertising solution save the industry from itself? The rapid shift from print to digital has impacted every area of media, and certainly local journalism. The news media has been slow to adapt […]
Read more about How self-serve advertising could save local journalism
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