Nb: this article was originally published by Fotis Georgiadis in Authority Magazine. As part of our series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Timesâ€, we had the pleasure of interviewing Istvan Beres. Istvan Beres is CEO of DanAds, which he co-founded in 2013 with Peo Persson. As […]
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America’s newspapers are in free-fall. Could the rise of automation in advertising be their salvation? This article was originally published in DCN and is reprinted with permission. On the go? Listen to this article in podcast format instead! The steady decline of print and exponential growth of digital media have turned many industries on their heads. […]
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Digital window shopping: the act of browsing an online store with no direct intention of making a purchase. With the pandemic keeping people at home, consumers have switched from the store to the sofa. As a consequence, digital window shopping has exploded. A recent survey found that people browse products more frequently online than in-store, while […]
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DanAds CMO Lisen Zethraeus comments on the news publisher lawsuit against Facebook and Google. On December 8th, Axios revealed that more than 200 newspapers across the USA have filed antitrust lawsuits against Google and Facebook in the past year. They allege that the two tech giants monopolized the digital ad market for revenue that would […]
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It has been a tumultuous year for publishers and brands in the world of digital advertising. Facebook suffered several blowbacks from a much-publicised whistleblower to a sustained global services outage. At the same time, public and regulatory pressure mounted on many of the tracking tools long considered essential to advertising online. In June, Google indicated […]
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After building your platform, it is integral to present proof of concept to new and existing advertisers. A great way to do this is by creating and featuring case studies. Case studies provide real-world, measurable proof that your product works and is relevant for a variety of different advertisers and their business goals. They also […]
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Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between £1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands. For a long time, we’ve accepted that the only businesses capable of advertising in […]
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As a consumer, one of the single most frustrating elements of advertising is that it inevitably disrupts whatever it is we’re doing. Whether that’s watching a movie, listening to the radio, or playing a mobile game, it seems there’s always an ad ready to interrupt us and break the flow. Of course, this is the […]
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This article was originally published at IN CONTEXT at digitalcontentnext. Streaming TV may have killed cable but where do we go from here? After the pandemic-induced streaming boom, consumers are cancelling subscriptions at record rates. As viewers grapple with rising prices and an explosion of subscription services, OTT players should embrace the potential of ad-supported […]
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