As a publisher, implementing a self-serve platform can simply be a way to automate ad sales. Alternatively, with a little effort, it can be the gateway to increased revenue across the board, and particularly from SMEs. To make the self-serve platform work for you it is vital to market it aggressively to your potential users […]
Read more about Marketing your self-serve platform to advertisers
It’s an exciting time for a small business when it looks to launch its first ad campaign. But the world of advertising can often be confusing and, if you’re a small business with no dedicated marketing team, and a limited budget, it can be difficult to know where to begin. Here are three tips to […]
Read more about The small business’s guide to start in digital advertising
For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising. So, it makes sense to focus efforts on managing and maintaining these accounts at the expense of smaller customers. When the value of each deal […]
Read more about The opportunity cost of neglecting SME advertisers
Reputation means everything There’s a scene in the excellent Norwegian thriller Headhunters in which the protagonist explains the importance of reputation. Describing a painting by Julian Opie, he says: “Can you see what it’s worth just by looking at it? This consists of circles and lines. Monotone coloring, without texture. The thing that makes it […]
Read more about Guilty by Association: Brand Safety and Advertising Online
In our new people series you get the chance to have a look behind the scenes and meet the people behind the success story of DanAds. We have the best team in the world and it’s about time you get to meet them! This week we’d like to introduce you to Liubomyr Plotnikov (Lubbe for […]
Read more about Meet Liubomyr Plotnikov – our Software Architect
It’s all about targeting At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients. In this series of blogs, we ask our amazing technical colleagues behind the creation of these […]
Read more about DanAds favourite features: Targeting
DanAds recently hosted a discussion panel on self-serve advertising at AdMonsters Publisher Forum Virtual. The panel was comprised of host Lynne D Johnson, David Rowley of Advance Local, Allison Lambroza from Tripadvisor, Grant Cohen from Roku and Brooke Edwards-Plant from The Atlantic.
Read more about DanAds self-serve panel at AdMonsters with The Atlantic, Tripadvisor, Roku and Advance Local
Nowhere in the world do the big tech companies dominate the advertising space as much as they do in the USA. If you are a small business, you are probably scratching your head trying to understand why your own advertising campaigns on Google Ads or Facebook haven’t lived up to the hype.
Read more about Top 4 self-serve platforms for SMEs: US edition
Programmatic was rather revolutionary when it was introduced, but has been critized for it's lack of transparency and lack of control. Read about how self-serve advertising is an accelerating trend with new opportunities for SME's outside Facebook and Google
Read more about What’s next after programmatic for the ad industry?
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