Reputation means everything There’s a scene in the excellent Norwegian thriller Headhunters in which the protagonist explains the importance of reputation. Describing a painting by Julian Opie, he says: “Can you see what it’s worth just by looking at it? This consists of circles and lines. Monotone coloring, without texture. The thing that makes it […]
Read more about Guilty by Association: Brand Safety and Advertising Online
In our new people series you get the chance to have a look behind the scenes and meet the people behind the success story of DanAds. We have the best team in the world and it’s about time you get to meet them! This week we’d like to introduce you to Liubomyr Plotnikov (Lubbe for […]
Read more about Meet Liubomyr Plotnikov – our Software Architect
It’s all about targeting At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients. In this series of blogs, we ask our amazing technical colleagues behind the creation of these […]
Read more about DanAds favourite features: Targeting
DanAds recently hosted a discussion panel on self-serve advertising at AdMonsters Publisher Forum Virtual. The panel was comprised of host Lynne D Johnson, David Rowley of Advance Local, Allison Lambroza from Tripadvisor, Grant Cohen from Roku and Brooke Edwards-Plant from The Atlantic.
Read more about DanAds self-serve panel at AdMonsters with The Atlantic, Tripadvisor, Roku and Advance Local
Nowhere in the world do the big tech companies dominate the advertising space as much as they do in the USA. If you are a small business, you are probably scratching your head trying to understand why your own advertising campaigns on Google Ads or Facebook haven’t lived up to the hype.
Read more about Top 4 self-serve platforms for SMEs: US edition
Programmatic was rather revolutionary when it was introduced, but has been critized for it's lack of transparency and lack of control. Read about how self-serve advertising is an accelerating trend with new opportunities for SME's outside Facebook and Google
Read more about What’s next after programmatic for the ad industry?
These days, most publishers are integrating self-serve advertising into their sales offering to advertisers, particularly for the smaller advertisers who are harder to reach and have low average order value. BUT…to be successful you need more than just technology, you need a solid Go To Market strategy (G2M), implemented by the Sales & Marketing teams, […]
Read more about Go-to-market strategy: 3 steps to successfully launch your self-serve advertising platform
At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients, that we are then able to share. In this new series of blogs, we ask some of our amazing […]
Read more about DanAds favorite features: Creative Builder
In DanAds new "Favorite Feature" series we get to have a look at some of the glorious details in our platforms. First out the "Invite Advertisers" feature
Read more about DanAds favorite features: Invite Advertisers
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