We just came back from a very successful AdMonsters Publisher Forum in Santa Monica, right before Covid-19 started escalating for real. This was AdMonsters 50th Publisher Forum so far, so they know how to make them! Attending the conference was a whole bunch of Publishers and Sponsoring Tech Providers, including some of the biggest Publishers […]
Read more about Publishers can Evolve their Ad-Operations through Self-Service
2019 was the year when the interest for self-service advertising exploded, and we’ve seen it become a priority for publishers like Hearst, TripAdvisor, Comcast, and Bloomberg Media. We are excited about 2020, and all the buzz we’re seeing in markets like OTT, TV, Travel, and Shopping. We’re experiencing great interest from those sectors and we’re […]
Read more about Pre-Rolls and Cookie Apocalypse
Truecaller is one of the world’s most popular smartphone apps for Caller ID, spam blocking and payments. Today, Truecaller is loved by over 150 million daily active users around the world. Vadim Tsapok, Head Of Project Management Office at AsiaFinance Group said: I used the Truecaller Ad Manager to promote one of our businesses in […]
Read more about Truecaller Ads – Case study
We’ve seen a trend for quite a long period of time where publishers are spending a lot of resources to streamline their business mostly from an internal perspective. As a result, we have seen more and more publishers moving vital parts of their revenues out of their organization. No matter if this is Google (or […]
Read more about Q&A with Johan Liljelund, CTO at DanAds, regarding the evolution of self-service infrastructure and what this shift means for the future of the industry.
The world’s largest travel platform TripAdvisor, today launched TripAdvisor Media Manager, Powered by DanAds – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of […]
Read more about TripAdvisor Launches its First Self-Serve Advertising Platform
SoundCloud is introducing Promote on SoundCloud, a new self-service platform promotional tool powered by DanAds for SoundCloud Premier creators to boost their original tracks to the top of listeners’ feeds and mobile homepages. Promote is the latest addition to SoundCloud’s Premier program, which now offers independent creators full-stack capabilities to share and promote tracks directly […]
Read more about SoundCloud Launches Promote on SoundCloud, the Newest Tool for Creators to Grow Their Audiences
DanAds released a new feature that allows advertisers to use their own first-party data to improve the targeting of their campaigns. We asked Peo Persson, DanAds co-founder and Product owner why this is so important for DanAds customers. DanAds client, eBay, wants a piece of Amazon’s giant advertising business. Here’s how they’re betting on data […]
Read more about DanAds released a new feature that allows advertisers to use their own first-party data to improve the targeting of their campaigns.
DanAds has raised USD 2,5 Million in new capital to be able to integrate its Self-service solution with more customers. “We have a queue of customers that we have not yet managed to manage. Therefore, we will strengthen the organization; we want to have a physical presence more globally. We look at, for example, opening […]
Read more about Anders Borg, Sweden’s former Minister for Finance invests in DanAds – valued at USD 14,5 Million.
Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver. Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also […]
Read more about Hearst Is Building A Self-Serve Platform That Enables Facebook-Style Ad Buying
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