Discover the real cost of TV advertising rates and explore how self-serve advertising platforms make TV advertising more accessible and effective.
Read more about The real cost of TV advertising: A dive into TV ad rates
2024 is shaping up to be a major year globally for elections. Upcoming votes include those for the European Parliament (June), the UK (July), and of course the US presidency (November). Election years historically drive up advertising spend as political parties and their supporters compete for attention and influence. Which advertising channels and strategies will […]
Read more about Election year advertising: a publishers’ perspective
DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! ? Today we’re introducing Zukhra Nazarova, our Recruiter & Social Media Manager, based in Uzbekistan. Hey Zukhra! Could you tell us a little bit about […]
Read more about Meet our Recruiter & Social Media Manager – Zukhra Nazarova
Are you looking for new ways to reach an engaged audience for your brand with TV advertising? One of the strongest media trends of our digital age is the transition from linear to smart TV. With the shift towards connected devices, advertisers are discovering new opportunities to engage audiences in a more targeted and interactive way.
Read more about Top 5 benefits of smart TV advertising
Streaming TV's meteoric rise is flipping the script on how content is consumed, cracking
open a massive opportunity just for you, the publisher. As viewer habits shift, you're
sitting on a goldmine, with streaming platforms offering a fresh battleground to capture a
wider audience and boost your ad revenue. Here, you’ll dive into what this future looks
like and exactly how it's set to redefine your approach to advertising.
Read more about How the rise of streaming TV is changing advertising for publishers
On July 26th, the Olympic torch will arrive in Paris, igniting the cauldron and marking the commencement of the 2024 Summer Olympic Games. With more than one billion viewers anticipated worldwide, the event will not only be watched on traditional linear TV but also increasingly on various streaming platforms. Consequently, streamers are poised to shatter records in digital ad spending.
Read more about 2024 Summer Olympics: Record-Breaking Ad Spend on Streaming TV
DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! 👋
Read more about Meet our Project Manager – Anna Millan
In digital advertising, two roles stand out, shaping the landscape with every click, view, and scroll: publishers and advertisers. Yet, as integral as these roles are, their distinctions often blur in the fast-paced dance of online marketing. If you've ever wondered about the fine line separating these digital dynamos, you've come to the right place.
Read more about Digital Advertising in 2024: Overview of the Key Roles
DanAds is the global leading provider of self-serve ad platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them!
Read more about Meet our Full-stack Software Engineer – Lazizbek Ergashev
Loading more resources...