On July 26th, the Olympic torch will arrive in Paris, igniting the cauldron and marking the commencement of the 2024 Summer Olympic Games. With more than one billion viewers anticipated worldwide, the event will not only be watched on traditional linear TV but also increasingly on various streaming platforms. Consequently, streamers are poised to shatter records in digital ad spending.
Read more about 2024 Summer Olympics: Record-Breaking Ad Spend on Streaming TV
DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! 👋
Read more about Meet our Project Manager – Anna Millan
In digital advertising, two roles stand out, shaping the landscape with every click, view, and scroll: publishers and advertisers. Yet, as integral as these roles are, their distinctions often blur in the fast-paced dance of online marketing. If you've ever wondered about the fine line separating these digital dynamos, you've come to the right place.
Read more about Digital Advertising in 2024: Overview of the Key Roles
DanAds is the global leading provider of self-serve ad platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them!
Read more about Meet our Full-stack Software Engineer – Lazizbek Ergashev
Today, digital advertising is evolving at an unprecedented pace. That’s why it's crucial to look ahead, anticipate and prepare for the factors that will shape the future of this industry. In this article, you'll explore the cutting-edge trends set to dominate digital advertising in the year to come.
Read more about The future of digital advertising: Trends to watch in 2024
DanAds' CTO Johan Liljelund recently sat down with Operative's Chief Commercial Officer Ben Tatta for a fireside chat. During their discussion, they talked about the recent partnership between the two companies, the advantages and importance of self-serve capabilities for sales teams and buyers focusing on SPO, and the best practices for change management strategies.
You can find all the insights from their Q&A below and also watch a segment of their Fireside chat (with a cozy fire in the background!)
Read more about Fireside chat with DanAds’ CTO Johan Liljelund and Operative’s CCO Ben Tatta
The holiday season is a whirlwind of shopping for kids and families, presenting a prime opportunity for publishers to boost ad revenue. Imagine your audience, already immersed in the holiday spirit and eager to find the perfect gifts, actively engaging with your platform's content. This is your chance to tap into the seasonal shopping frenzy and maximize your earnings with the help of self-serve advertising platforms.
Read more about Maximize seasonal ad revenue: 7 Important strategies for publishers
Artificial Intelligence (AI) has been a buzzword in the tech world for quite some time, and its influence is now extending into the advertising industry, particularly in video ad production. AI is getting more innovative and more sophisticated, and it's essential for publishers, media owners, and advertisers to grasp how AI will impact their video ad production and what it means for their businesses.
Read more about DanAds favorite feature: AI video ad generator
Black Friday 2022 online sales were up 2.3% compared to 2021, with $9.12 billion spent overall on online purchases. So, if last year is any indication, Black Friday 2023 looks to be another advertiser spending spree – which is great news for digital publishers. Here are three quick tips to help your advertisers make the […]
Read more about Help your advertisers close the deal this Black Friday
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