Today, digital advertising is evolving at an unprecedented pace. That’s why it's crucial to look ahead, anticipate and prepare for the factors that will shape the future of this industry. In this article, you'll explore the cutting-edge trends set to dominate digital advertising in the year to come.
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DanAds' CTO Johan Liljelund recently sat down with Operative's Chief Commercial Officer Ben Tatta for a fireside chat. During their discussion, they talked about the recent partnership between the two companies, the advantages and importance of self-serve capabilities for sales teams and buyers focusing on SPO, and the best practices for change management strategies.
You can find all the insights from their Q&A below and also watch a segment of their Fireside chat (with a cozy fire in the background!)
Read more about Fireside chat with DanAds’ CTO Johan Liljelund and Operative’s CCO Ben Tatta
The holiday season is a whirlwind of shopping for kids and families, presenting a prime opportunity for publishers to boost ad revenue. Imagine your audience, already immersed in the holiday spirit and eager to find the perfect gifts, actively engaging with your platform's content. This is your chance to tap into the seasonal shopping frenzy and maximize your earnings with the help of self-serve advertising platforms.
Read more about Maximize seasonal ad revenue: 7 Important strategies for publishers
Artificial Intelligence (AI) has been a buzzword in the tech world for quite some time, and its influence is now extending into the advertising industry, particularly in video ad production. AI is getting more innovative and more sophisticated, and it's essential for publishers, media owners, and advertisers to grasp how AI will impact their video ad production and what it means for their businesses.
Read more about DanAds favorite feature: AI video ad generator
Black Friday 2022 online sales were up 2.3% compared to 2021, with $9.12 billion spent overall on online purchases. So, if last year is any indication, Black Friday 2023 looks to be another advertiser spending spree – which is great news for digital publishers. Here are three quick tips to help your advertisers make the […]
Read more about Help your advertisers close the deal this Black Friday
Team DanAds gathered at the brand-new Stockholm headquarters for an all-staff Kickoff. The week was full of inspiring discussions, team-building adventures, and collaborations outside of virtual meeting rooms. DanAds CEO, Istvan Beres, recently shared his thoughts on the importance of the all-staff gathering, stating, Kickoff was not just about setting goals and objectives for the […]
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DanAds is the global leading provider of self-serve ad platforms. Our success story is powered by an international team of top-tier talent. Let’s get to know them! Today, we’re introducing David Schranz, Solutions Engineer, based in New York. Hey Dave! Could you tell us a little bit about your role at DanAds? Of course! I […]
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Join us as we sit down with The Boston Globe’s Director of New Product Revenue, Andrew Grillo, to understand why his team chose DanAds as their partner to develop a self-serve advertising platform.
Read more about Interview with Andrew Grillo, Director of New Product Revenue at The Boston Globe
Team DanAds made a splash at this year’s Cannes Lions Festival of Creativity!
Read more about DanAds at Cannes Lions Festival 2023
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