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By Marie-Lou Penin, CMO at DanAds I’ve recently returned from the CMO Summit in London on December 2nd, one of those rare events where you can actually feel the industry shifting under your feet. The conversations, the energy, the honest admissions over coffee… it all pointed in the same direction: 2024 was experimentation.2025 was acceleration […]
After years of duct-taped tech stacks, the industry is reaching its conductor moment - when complexity gives way to coordination. No more juggling 14 dashboards. No more stitching reports by hand at 11:59 PM.
By 2026, unified platforms will make planning, buying, and measuring feel like one continuous motion.
The 2025 holiday season is shaping up to be one of the most compressed and complex in recent years. With Thanksgiving, Black Friday, and Cyber Monday landing unusually late – November 27 to December 1- nearly 40% of all planned holiday gift spending is set to occur within just five days. Even more striking: by […]
The energy at DanAds | Summit 25 NYC was undeniable. On October 15th, more than 150 media and advertising professionals gathered in the heart of New York for a full day of bold ideas, insightful discussions, and forward-thinking innovation. It was not just another adtech conference. It was a statement. As we unveiled our brand-new […]
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