Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.
The era of AI experimentation is over, and for most media owners, the results are terminal. Speaking at the DanAds | Summit – Europe, industry visionary Reza delivered a high-voltage wake-up call to the continent’s media elite: while the world is obsessed with AI “potential”, the industry is currently choking on the complexity of actual […]
Right now, every adtech company is rolling out an AI agent for buying, selling, measurement, you name it. It sounds amazing, but there’s a catch: Can they actually talk to each other? For this to work, these agents need a “shared language” so they can finish a campaign from start to finish without getting lost […]
Today, we’re introducing Daniele Frasca, our Platform Architect, based in Stockholm. Hey Daniele, please tell us a little bit about your role at DanAds. I’m a Platform Architect, focusing on shaping and evolving the technical foundations of our platform. I work on defining long-term architectural direction, supporting scalability and reliability, and collaborating with engineering teams […]
Stockholm’s Strawberry Arena once again became the center of gravity for innovation on February 11-12, 2026, as TECHARENA 2026 brought together founders, investors, business leaders, policymakers, and creators under the theme “New Era, Next Mindset”. With more than 10,000 attendees from 126+ countries, 300+ speakers, and a global delegation program aimed at connecting international ecosystems […]
As the countdown to the 2026 Winter Olympics in Milano Cortina begins, the media landscape is preparing for a major cultural and digital milestone. While our previous analysis of the Paris 2024 Games highlighted a shift toward streaming, Milano Cortina is poised to cement this transformation, characterized by record-breaking ad sales and a definitive move […]
Today, we’re introducing Ray Adamson, our Head of Solutions Sales, based in New York. Hey Ray, could you tell us a little bit about your role at DanAds? What truly defines DanAds is our commitment to creative problem-solving within the media ecosystem. My role is to lead the identification of operational friction points where innovation […]
