On a bright Fall day in October last year, more than fifty leaders from the fields of publishing, advertising, and media technology were sipping coffee and talking animatedly at a gallery in Manhattan. The occasion? The world’s first Self-Serve Summit; a conference we created to spotlight one of the most important and topical trends in […]
Read more about Reflecting on the first Self-Serve Summit, 6 months later
Everywhere you look in the publishing world, first-party data is being talked about. So what is it, why does it matter, and how can publishers and their advertisers leverage it for better business outcomes? Don’t worry, we’ve got you covered. What is first-party data? First-party data is information collected directly from a website or app […]
Read more about How 1st party data benefits publishers, advertisers, and users
It might be a cliche, but this year really is looking like a pivotal moment for the media industry. As we enter 2023, America’s top publishers face a rapidly changing landscape. To survive and thrive through increasingly uncertain times, many publishers are working hard to upskill their talent, reorganize their priorities and teams, and implement […]
Read more about How America’s top publishers are approaching 2023
2022 has been another exciting and dynamic year in the world of digital advertising. Looking ahead, here are our predictions for 2023, according to our expert leadership team. Television – linear and CTV A continued shift towards streaming platforms, with advertisers following the audience to these new channels and investing in more personalized, interactive ads. The rise of […]
Read more about 2023 Digital advertising trends: what to expect
The digital advertising industry is in a very interesting place right now. We’re coming off the back of a record-breaking year (2021 saw roughly $490b in digital ad spend) and we’re heading into an uncertain period with record inflation and advertising layoffs. At the same time, the digital landscape is undergoing transformation: while the cookie’s death […]
Read more about 3 insights from the first self-serve advertising conference
At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients, that we are then able to share. In this series of blogs, we ask some of our amazing technical […]
Read more about DanAds favourite features: Product Manager
If used correctly, self-serve advertising can be a huge asset for your business. Selling ads through an automated platform frees up valuable time for your sales and ad-ops teams, and opens the door to new revenue from advertisers of all sizes. But success is never guaranteed, and there are several big mistakes that can derail a self-serve […]
Read more about Avoid these 3 common mistakes in self-serve advertising
At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients, that we are then able to share. In this new series of blogs, we ask some of our amazing […]
Read more about DanAds favourite features: Creative Builder
More and more publishers are embracing self-serve advertising. We’ve interviewed some our clients to hear what motivated them to adopt self-serve and how they see it evolving in the future. Let’s meet Curtis Evans, Director of Ad Operations at Edison Interactive, a leading digital out-of-home (DOOH) advertising provider. https://www.youtube.com/watch?v=Nz_KRGOSktc&t=5s&ab_channel=DanAds%3ATheleadingproviderofself-serveadtech
Read more about Edison Interactive’s success with self-serve advertising
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