2022 has been another exciting and dynamic year in the world of digital advertising. Looking ahead, here are our predictions for 2023, according to our expert leadership team. Television – linear and CTV A continued shift towards streaming platforms, with advertisers following the audience to these new channels and investing in more personalized, interactive ads. The rise of […]
Read more about 2023 Digital advertising trends: what to expect
The digital advertising industry is in a very interesting place right now. We’re coming off the back of a record-breaking year (2021 saw roughly $490b in digital ad spend) and we’re heading into an uncertain period with record inflation and advertising layoffs. At the same time, the digital landscape is undergoing transformation: while the cookie’s death […]
Read more about 3 insights from the first self-serve advertising conference
At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients, that we are then able to share. In this series of blogs, we ask some of our amazing technical […]
Read more about DanAds favourite features: Product Manager
If used correctly, self-serve advertising can be a huge asset for your business. Selling ads through an automated platform frees up valuable time for your sales and ad-ops teams, and opens the door to new revenue from advertisers of all sizes. But success is never guaranteed, and there are several big mistakes that can derail a self-serve […]
Read more about Avoid these 3 common mistakes in self-serve advertising
At DanAds, we build some of the most advanced automated self-serve advertising platforms for a range of innovating publishers. So it’s no wonder that we have created some really useful features in partnership with our clients, that we are then able to share. In this new series of blogs, we ask some of our amazing […]
Read more about DanAds favourite features: Creative Builder
More and more publishers are embracing self-serve advertising. We’ve interviewed some our clients to hear what motivated them to adopt self-serve and how they see it evolving in the future. Let’s meet Curtis Evans, Director of Ad Operations at Edison Interactive, a leading digital out-of-home (DOOH) advertising provider. https://www.youtube.com/watch?v=Nz_KRGOSktc&t=5s&ab_channel=DanAds%3ATheleadingproviderofself-serveadtech
Read more about Edison Interactive’s success with self-serve advertising
Article originally published in DCN’s In Context series. Findings from the “2022 SME Advertising Study by CoLab Media Consulting” a study so new that the full results have not been released yet reveal that many advertisers are turning their backs on Facebook. At the same time, many are moving toward localized advertisements, premium contexts, and […]
Read more about Advertisers and consumers are losing faith in Facebook. So what’s next?
More and more publishers are embracing self-serve advertising. We’ve interviewed some our clients to hear what motivated them to adopt self-serve and how they see it evolving in the future. First up is Tyrone Crowie, Pre-Sales and Marketing Director at Opera. What motivated Opera to adopt a self-serve ad sales platform? Opera has grown exponentially […]
Read more about Tyrone Crowie, Opera
What a week! The DanAds team has returned to base after an action-packed week in New York City, where we met clients, partners and friends aplenty. First on the agenda was AdMonsters OPS: the leading conference for ad ops and media revenue specialists, sponsored by DanAds. Things were back on track after two years of […]
Read more about DanAds takes New York
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